Mobile gaming has taken the world by storm, generating an impressive $92.2 billion in revenue in 2022 alone. This represents an astonishing 50 percent of the global gaming market, with experts predicting that this figure will continue to grow, reaching a whopping $338 billion by 2030.
But what's driving this growth? For one, women account for approximately 48 percent of mobile gamers worldwide, and the average age of a mobile gamer is 36 years old. It seems that people from all walks of life are hooked on mobile gaming! Additionally, 55 percent of mobile gamers play simply to relieve stress and relax, making it an essential part of many users' daily routines.
Now, when it comes to monetization strategies, Rewarded Video ads reign supreme, with a whopping 79 percent of mobile gamers preferring them over other ad formats. Games that utilize hybrid monetization (Ads + IAP) show a remarkable 2.5x higher Lifetime Value (LTV), making this approach a crucial factor in driving revenue growth.
In terms of popular games, RPGs (Role Playing Games) accounted for an impressive 31 percent of all mobile game revenue in 2022, while Hypercasual games accumulated over 15 billion downloads in the same year. And let's not forget Candy Crush Saga, which has generated a staggering $20 billion in lifetime revenue as of 2023.
But what about AI-powered mobile apps? Are they making waves in the industry? The answer is yes! With the rise of AI-driven games and interactive experiences, it's clear that this technology will continue to shape the future of mobile gaming.