As we emerge from the first quarter of 2026, it's clear that mobile gaming is back on track. Despite plateaued downloads in 2024, in-app purchase revenue, time spent, and sessions are all experiencing a significant surge. The use of AI in mobile apps has been instrumental in driving this growth, as developers leverage machine learning to create more engaging and personalized experiences.

The State of Mobile Gaming report is the industry's gold standard for understanding market trends, winner analysis, and future opportunities. Our comprehensive 50+ page report includes:

Trends and Insights

  • A data-driven overview of the most important mobile gaming trends in 2024, including downloads, revenue, and engagement
  • An examination of the winners of 2024 and what drove their success
  • A deep dive into mobile game marketing, featuring the top-performing ad networks and creative trends of 2024

But don't just take our word for it. Here are some key highlights:

Revenue Growth

  • Mobile gaming in-app purchase revenue grew by a remarkable 4% year over year in 2024
  • Time spent playing mobile games increased by 8%, with the number of sessions up 12%
  • The growth was largely driven by developers refocusing on live ops for existing titles, rather than relying solely on new downloads

Regional Insights

  • Players spent a staggering $82 billion on mobile game in-app purchases in 2024
  • The majority of this revenue came from iOS users, with Android in-app purchase revenue remaining flat year over year
  • Casual games saw the most absolute growth, while Hybridcasual games experienced a 37% increase in in-app purchase revenue year over year
  • Western markets led the way, with North America seeing a 9% increase and Europe a 14% increase

Winners of 2024

  • MONOPOLY GO! was the big winner of 2024, generating the most in-app purchase revenue worldwide
  • Scopely's breakout hit combines the beloved MONOPOLY intellectual property with proven coin looter gameplay
  • Honor of Kings came in at #2, remaining the largest mid-core title in the world

Honorable Mentions

  • Roblox, Last War: Survival, and Whiteout Survival were notable mentions for 2024
  • Last War: Survival saw the most year-over-year in-app purchase revenue growth of any mobile game in 2024
  • These games' success can be attributed to their streamlined gameplay and ad-creative-friendly approach

Want more insights? Get your game-face ready. Click here to download the full report and unlock the secrets of AI-powered mobile gaming in 2026.