AI-powered mobile apps have revolutionized the way we consume entertainment and information. However, the PC gaming industry has long been dominated by a single player - Steam. But is this dominance about to change? According to a recent study, 72% of developers believe that Steam has a monopoly on the PC games market.
The State of Mobile App Distribution
The study, conducted by Rokky, surveyed 306 industry executives across the UK and USA between May 18 and May 22, 2026. The results revealed that for most studios, Steam accounts for over 75% of revenue. However, developers are starting to diversify their distribution channels.
Breaking Free from Steam's Grip
The survey found that almost half of those surveyed (48%) have distributed a title to both the Epic Game Store and the Xbox PC Games store. Additionally, 10% have used GOG, while 8% have utilized Itch.io. This shift towards alternative platforms is driven by developers seeking more control over their games and increased revenue.
Physical Media and Marketplaces
The study also revealed that 32% of developers release some of their games on physical media (discs, cartridges, and 'keys-in-boxes'). Marketplaces like G2A and Kinguin are also gaining popularity. These alternative channels offer benefits such as ease of use, pricing control, promotional support, and international reach.
The Future of Mobile App Distribution
The survey showed that 80% of those surveyed expect to use alternative channels alongside Steam within the next five years. Moreover, 75% predict they will see at least a 10% uplift in revenue from using marketplaces and E-stores. However, developers also voiced concerns regarding the gray market and potential loss of control.
Conclusion
The rise of AI-powered mobile apps has led to a shift in the way we consume entertainment. This study highlights the growing importance of alternative distribution channels in the PC gaming industry. As Rokky co-founder and CEO Vadim Andreev notes, "New opportunities are everywhere – as are pitfalls and challenges." With the increasing prominence of E-stores and marketplaces, understanding the nuances has never been more important.
Note: The original article did not mention mobile apps specifically, but it does discuss PC games distribution. This rewritten article focuses on the application of AI-powered mobile app distribution channels to the study's findings.