In today's digital age, the rise of mobile eCommerce has been nothing short of meteoric. As more and more consumers turn to their smartphones to make purchases, businesses are scrambling to keep up with the demand. But what drives this shift towards mobile-only models? In this article, we'll explore three key factors that are propelling the growth of mobile eCommerce.
Forcing Consumers to Download Apps
When businesses decide to adopt an app-only model, they're essentially forcing consumers to download their apps in order to shop. This can be seen with companies like Myntra and Flipkart, which have abandoned their desktop websites in favor of a mobile-first approach. By offering better shopping experiences through their apps, these businesses are incentivizing customers to make the switch.
Overcoming Challenges
However, this shift towards mobile eCommerce isn't without its challenges. One major hurdle is the potential loss of customer base. When businesses abandon their desktop sites, they risk alienating customers who don't have access to smartphones or prefer to shop on larger screens. According to statistics, 80% of users spend most of their time on mobile app development, which highlights the importance of catering to both desktop and mobile audiences.
What Statistics Say?
Statistics tell a compelling story. In 2014-2015, the percentage of time spent on mobile app development increased from 80% to 86%. This trend suggests that consumers are increasingly turning to their mobile devices for shopping needs. Moreover, during recent holiday sales, heavy traffic flocked towards apps, with 46% of users browsing using a mobile and 42% converting.
The Future of Online Shopping
As the statistics demonstrate, mobile eCommerce is poised to become the future of online shopping. With better engagement rates and increased mobility, apps are redefining consumption methods, driving businesses towards app-only models for their stores. By embracing this shift, companies can increase profitability and revenue while providing a more seamless shopping experience for customers.
In conclusion, the rise of mobile eCommerce is driven by three key factors: forcing consumers to download apps, overcoming challenges, and what statistics say. As more businesses adopt an app-only model, it's clear that mobile eCommerce will continue to shape the future of online shopping.