Discover how Scopely's innovative approach to mobile gaming propelled MONOPOLY GO! to the top of the US App Store Grossing chart, raking in a staggering $1.3 billion in revenue.
On July 21, 2026, MONOPOLY GO! made a meteoric rise from #4 to #1 on the US Apple App Store Grossing chart, outshining popular apps like TikTok, YouTube, and ChatGPT. This remarkable achievement is a testament to Scopely's clever use of AI in mobile apps.
The Power of Recognition
For over 100 years, Monopoly has been a staple of family game nights and friendly competition, deeply ingrained in pop culture. Leveraging this recognition, Scopely gave MONOPOLY GO! an instant advantage by incorporating familiar elements like the Top Hat token and "GO" square into its mobile-friendly features.
The Winning Formula
Scopely's collaboration with Hasbro, the owner of the Monopoly brand, blended nostalgia and innovation to create a game that keeps players engaged. With millions passing "GO" daily and over 300 million friend invites sent since launch, MONOPOLY GO! has driven an estimated $1.3 billion in global revenue by mid-July 2026, with $1.06 billion (81.95%) coming from the US.
The Secret to Visibility
MONOPOLY GO!'s ASO strategy played a crucial role in its success. The game's title "MONOPOLY GO!" leverages the Monopoly brand while suggesting action, ranking for 8,282 US App Store keywords as of July 21, 2026.
The Marketing Magic
Scopely boosted MONOPOLY GO!'s appeal with a high-impact marketing strategy featuring stars like Jason Momoa, Chris Pratt, Keke Palmer, and Will Ferrell (voicing Mr. Monopoly). This campaign created widespread excitement on social media platforms like Instagram, YouTube, and TikTok.
The Freemium Model
MONOPOLY GO!'s polished freemium model has contributed to its massive success. With in-app purchases aligning with the Monopoly brand, players are encouraged to spend. Daily tournaments and collectible stickers maintain engagement, ensuring a steady stream of revenue.
Lessons for Mobile Game Developers
MONOPOLY GO!'s rise to #1 on the US Apple App Store Grossing chart showcases a masterclass in mobile gaming success. By leveraging a trusted IP, optimizing discoverability, amplifying reach through smart marketing, and designing monetization that feels integral to the experience, Scopely has set a benchmark for developers.
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