The creator landscape has opened doors for innovators to monetize their unique ideas. With tools like WishList Member, launching a membership site is more accessible than ever. Having a comprehensive set of membership site statistics can give you the confidence to navigate the evolving landscape.
Navigating the Membership Site Landscape
There's a vast array of membership sites out there. In this article, we zoom in on three defining categories in the industry: Educational Platforms (Learning Management Systems), Association Membership Models, and Subscription-Based Platforms. This information will not only guide your marketing efforts but also offer a peek into future trends in your niche.
Learning Management Systems (LMS) Stats
An increasing number of companies are turning to learning management systems (LMS) to develop online educational platforms or incorporate educational elements into their membership sites. It's an effective strategy to enhance your business's value and expand its offerings. WishList Member Courses, the integrated LMS within WishList Member ensures a seamless and efficient setup.
The global LMS market size was valued at $16.19 billion in 2023 and is projected to grow to $18.26 billion this year. By 2030, it's expected to reach a massive $47.47 billion. Growth is attributed to improved internet connectivity, higher adoption of smartphone technologies in educational institutions, and the increasing preference of consumers for LMSs.
LMS users access their online courses using various devices: desktop (89%), laptop (76%), tablet (25%), and smartphone (19%). This suggests a necessity for LMSs to be responsive. The top-requested LMS functionalities are certification and compliance management (53%), content authoring (15%), and course libraries (15%).
Association Membership Statistics
Associations typically represent smaller entities dedicated to a specific profession, trade, or philanthropic cause. They often collaborate with individual member organizations, trade collectives, or a blend of both. The primary purpose of these associations is to foster knowledge exchange, promote best practices, expand member networks, and champion their members' interests.
The top reasons people join associations are networking opportunities (64%), continued education (39%), and learning best practices in their profession (33%). 49% of associations reported an increase in membership last year. Associations used email (85%), organic social media (67%), and association-sponsored events (66%) to recruit new members.
Subscription Model Statistics
Subscription businesses and services are popping up everywhere, and for good reason. Who doesn't love predictable cashflow and customer loyalty? Not only that, but consumers are also fast catching on to the convenience of subscriptions over outright ownership. It's no wonder this model is catching on big time.
A report valued the digital subscription market at $650 billion early this year. By 2026, it's set to grow to $1.5 trillion. 205 million Americans report using at least one subscription service, marking a 23 million increase since 2020.