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Are you an app startup looking to take your business to the next level? Look no further than Quora, the go-to platform for curious users seeking credible information and expert advice. By establishing a presence on Quora, you can not only build brand awareness but also drive conversions among high-intent buyers.

Quora offers a unique opportunity for businesses like yours to share their expertise through organic answers and supercharge distribution with targeted advertising solutions. By providing valuable insights and answering questions in your industry, you can position yourself as a trusted authority and influence purchasing decisions.

So, what's the secret to Quora's success? For starters, its users are naturally curious, seeking multiple perspectives and expert advice before making purchases. This means that by having a presence on the platform, you can establish credibility in your industry, build trust with potential customers, and ultimately drive conversions.

But who is Quora's audience, you ask? Well, they're a diverse bunch, comprising 56% males and 44% females, with more than 73% of them being Gen Z or millennials. What's more, nearly half (49.6%) have an undergraduate degree or higher, making them high-earning individuals who are unduplicated on other platforms.

In fact, Quora's audience is one that doesn't overlap much with other popular social media platforms. For example, 66% don't use Reddit, 53% don't use Snapchat or TikTok, and 45% don't use Pinterest or LinkedIn. This presents a unique opportunity for app startups like yours to reach an engaged audience that's craving credible information and expert advice.

So, how can you leverage Quora to drive results? Here are some tips:

  • Build brand awareness: Extend your reach and generate awareness among a leaned-in audience.
  • Targeting: Use topic targeting, interest targeting, or custom ABM targeting to reach your ideal customer.
  • Creative tips: Include company logos and colors on image and video assets to reinforce your brand identity.
  • Solutions: Try out Quora Ads' various solutions, including video ads, promoted answers, image ads, and more.

By combining organic activity with targeted advertising, you can drive qualified website traffic back to your site and ultimately influence purchase decisions. So why not get started today? Book a free consultation with a Quora Ads expert or create a Quora Ads account and start reaching your audience now!