When launching a brand-new app, you're likely eager to get it in front of as many potential users as possible. But with limited marketing budgets and stiff competition, it can be tough to know where to start. In this article, we'll explore a tried-and-true strategy that will help you maximize your ad spend and drive downloads for your app.
As an app marketing expert, I've had the privilege of working with numerous startups and established companies alike. And while big game development companies may have the resources to throw millions at traditional campaigns, smaller teams often don't have the luxury of such a large budget. That's why I love supporting startups – they need clever solutions to succeed.
In this case study, we'll dive into one of our most successful strategies: the paid-to-free campaign. This approach is designed to drive downloads and generate buzz for your app by offering a limited-time promotion that users can't resist.
Let's take a closer look at how this strategy worked for one of our apps, Spaceman Dodgeball. As you'll see, it may not be the most glamorous game – but with the right marketing approach, even the humblest of apps can generate impressive results.
The Case Study: Spaceman Dodgeball
Spaceman Dodgeball is a simple, casual game that challenges players to tap from left to right to avoid incoming balls. It's not exactly the next big thing in gaming – but it does have one major advantage: our paid-to-free campaign.
By offering Remove Ads as a free in-app purchase, we were able to generate buzz and drive downloads for Spaceman Dodgeball. And when we pitched AppAdvice, a prominent app review site, they ended up covering the app on their daily post. The result? Thousands of downloads in just a few days – all without breaking the bank.
Why This Strategy Works
So what makes our paid-to-free campaign so effective? For starters, it's a great way to generate buzz and drive downloads for your app. By offering a limited-time promotion that users can't resist, you're creating a sense of urgency that encourages people to try out your app.
But the benefits don't stop there. When you run this campaign on multiple apps in your portfolio, you'll also see cross-promotional activities take off. In our case study, for example, we saw a 75% increase in downloads for Paintball Rush, one of our other games.
Conclusion
When it comes to launching a brand-new app, there's no one-size-fits-all solution. But with the right strategy and a willingness to experiment, you can drive downloads and generate buzz even on a limited budget.
In this article, we've explored the paid-to-free campaign – a tried-and-true approach that's helped numerous apps get off the ground. By offering limited-time promotions and leveraging cross-promotional activities, you can maximize your ad spend and drive downloads for your app.
So what are you waiting for? Try out our paid-to-free campaign today and see the results for yourself.