Getting Started with AI in Mobile Apps on Quora

As you embark on your journey to leverage the power of artificial intelligence (AI) in mobile apps on Quora, it's essential to set a solid foundation for your campaign. This includes choosing the right business objective, setting a budget and schedule, and defining your bidding strategy.

Setting Your Foundation

To get started, select from a range of business objectives that align with your goals. These include awareness, traffic, conversion, video views, lead generation, and app installs. For instance, if you're looking to establish credibility and brand awareness, the "awareness" objective is ideal for thought leadership and upper-funnel engagement.

Targeting Your Audience

Next, target your audience by selecting from contextual, behavioral, or audience targeting options. Define your ideal audience parameters, excluding irrelevant segments for better performance. Choose your bid type, whether it's cost-per-click (CPC) or cost-per-thousand impressions (CPM).

Creating Your Ad

Select the ad format that best matches your objective. Quora offers a range of formats, including Promoted Answers, Video Ads, Image Ads, and Text Ads. For example, if you want to establish your brand as a trusted authority, Promoted Answers is an excellent choice.

Choosing the Right Objective

  • Awareness: Establish credibility and brand awareness by connecting with users actively researching topics in your industry.
  • Traffic: Drive qualified visitors to your website by reaching users when they're actively seeking information related to your offerings.
  • Conversion: Generate sales and conversions by targeting users with high purchase intent who are evaluating solutions like yours.
  • Video Views: Increase engagement with your video content by reaching users interested in topics relevant to your brand and offerings.
  • Lead Generation: Collect valuable prospect information directly on Quora with lead gen forms that integrate with your existing CRM systems.
  • App Installs: Drive downloads of your mobile application by reaching users who are actively seeking solutions your app provides.

Essential Setup Checklist

To ensure campaign success, follow these essential setup steps:

✓ Install the Quora Pixel for accurate conversion tracking and retargeting

✓ Set up conversion events aligned with your business goals

✓ Implement UTM parameters for proper attribution

✓ Create a testing plan for audience and creative optimization

✓ Review Quora's ad policies to ensure approval

Quick Targeting Guide

For immediate results, try:

  • Topic Targeting: Reach users exploring subjects related to your business
  • Keyword Targeting: Connect with users researching specific terms
  • Website Visitor Retargeting: Re-engage people who've shown interest

For scaling success, consider:

  • Auto-Targeting: Let Quora's advanced machine learning optimize your strategy over time
  • Behavioral Targeting: Target users based on demonstrated behaviors
  • Lookalike Audiences: Expand reach to users similar to your customers

Measuring What Matters

Track the metrics that align with your business objectives, including:

  • Brand Building: Impressions, engagement rate, answer or video views
  • Traffic Generation: Click-through rate, site visit quality, bounce rate
  • Results Driving: Conversion rate, cost per acquisition

The Quora Pixel enables comprehensive tracking of on-site actions, allowing for proper attribution and optimization.