The US mobile gaming market is poised for exponential growth in 2024, driven by the convergence of artificial intelligence (AI), user behavior logic, and monetization trends. As the global economy continues to thrive, with a GDP exceeding $29 trillion, the demand for engaging mobile games has never been higher.
Market Overview
The first quarter of 2024 saw the US GDP approach $7 trillion, with a growth rate of 3.1%. The second quarter's GDP further expanded to $7.29 trillion, with an actual growth rate of 3%. By the fourth quarter, the GDP reached a record high of $7.5 trillion, with a preliminary estimate placing it at $7.55 trillion, representing a 2.8% increase compared to the same period last year.
The internet penetration in the United States is significant, with approximately 311 million users as of January 2023. Projections indicate continued growth in social media user numbers from 2024 to 2028, with an estimated 331 million users by 2028. The social network user penetration rate in the U.S. is forecast to steadily increase, reaching 95.71% by 2028.
User Behavior Logic
The number of social media users in the United States is projected to continue its upward trajectory, with an anticipated increase of 26 million users (+8.55%) between 2024 and 2029. Following nine consecutive years of growth, the social media user base is expected to reach 330.07 million users by 2029.
As of March 2026, Facebook dominates the U.S. social media landscape, accounting for 56% of all social media website visits, solidifying its position as the leading platform. While other platforms enjoy significant popularity, their share of visits across desktop, mobile, and tablet devices is comparatively smaller. Pinterest ranks second, capturing 16.73% of all U.S. social media website visits, followed by X (formerly Twitter) at 11.73%.
Monetization Trends
According to FoxData data, the U.S. mobile game revenue reached $23.3 billion in 2023, contributing 30% of the global total. Following a decline in 2022 due to the end of the pandemic, U.S. mobile game revenue rebounded, with a 5.7% quarter-over-quarter increase in Q3 2023, signaling a return to growth.
In Q1 2024, the U.S. mobile game market continued its upward trajectory, with revenue increasing by 15% year-over-year, exceeding $6.4 billion. The top download categories are projected to remain consistent with 2023, including hyper-casual, simulation, and action games.
AI-Powered Mobile Gaming Trends
The US mobile gaming market is set to be shaped by the convergence of AI-powered mobile gaming trends in 2024. With AI-driven game development, user behavior logic, and monetization strategies, the industry is poised for exponential growth.
By leveraging AI-powered insights, mobile game developers can create more engaging experiences that cater to users' preferences and behaviors. This includes developing games with short cycles, low learning costs, and high replayability, which are suitable for fragmented time scenarios like commuting or waiting.
The top download charts showcase the dominance of light casual games and classic, strong IP products in terms of new user acquisition. Games like Snake.io, Cut the Rope, Merge Gardens, and Block Crush demonstrate the market's strong demand for stress-relieving, relaxing, and fragmented time experiences.
In conclusion, the US mobile gaming market is poised for significant growth in 2024, driven by AI-powered insights, user behavior logic, and monetization trends. By understanding these trends, game developers can create more engaging experiences that cater to users' preferences and behaviors, ultimately driving revenue growth and market expansion.