As marketers, we're constantly looking for innovative ways to drive ROI and fuel business growth. One strategy that's gaining traction is leveraging app startup ideas to create seamless omnichannel experiences that delight consumers and drive profitable growth. In this article, we'll explore three areas to prioritize when formulating your app strategy.
Seamless Omnichannel Experiences
The way consumers interact with apps has changed dramatically over the years. Gone are the days of waiting in line at the bank – today, many financial institutions have created apps that put the entire branch experience in the palm of their customers' hands. This shift towards omnichannel experiences is driven by consumer expectations for a seamless and efficient experience across all touchpoints.
For instance, 78% of smartphone owners have used a retailer's app while shopping in-store over the past year. What's driving this behavior? Apps can provide unique value to customers by offering inventory and price checks, quick coupon searches, or even automatically sequencing items on a shopping list to help navigate store aisles efficiently.
Our research has shown that apps can significantly improve ROI – with Web to App Connect results demonstrating an impressive 75% increase in ROI. By breaking down internal organizational silos and leveraging new technological solutions, marketers can create better experiences across brand touchpoints.
Growing Loyalty through Existing and New Customers
When a user downloads your app and places it on their home screen, you've got a rare opportunity to build a direct, one-to-one relationship with them. Retailers do this well by providing app users with added convenience through features like in-store wayfinding, faster checkouts, and exclusive discounts.
In fact, retail brands that design app journeys to drive customer loyalty have a Net Promoter Score that's 32% better than retailers that don't. The vast majority of retailers also derive incremental business value from app users – with as many as 87% agreeing that their app users are more loyal and have higher lifetime value than nonusers.
Growing First-Party Data for Long-Term Success
As access to cookies, ad IDs, and other personal identifiers continues to deteriorate, the future of marketing requires a strong foundation of consented first-party data. Apps can set you up for success by creating a compelling value exchange with customers – one that drives engagement, loyalty, and ultimately, long-term growth.
For instance, an app that offers users a seamless and efficient shopping experience can drive conversions and increase customer lifetime value. By leveraging App campaigns in Google Ads, marketers can promote their app across Google's largest properties, all from a single paid campaign.
In conclusion, by prioritizing these three areas – seamless omnichannel experiences, growing loyalty through existing and new customers, and growing first-party data for long-term success – you'll be well on your way to driving business growth and ROI with your app startup ideas.