As you strive to boost your website's traffic and climb the Google rankings, it's essential to adopt a holistic approach that considers not only your own site but also those of your competitors. By benchmarking your app user experience against theirs, you can identify areas for improvement, capitalize on new opportunities, and ultimately outshine the competition.

Step 1: Understanding Your App User Experience

To get started, let's dive into Semrush, a comprehensive SEO tool that provides valuable insights into your website's performance. With its all-in-one toolkit, you'll gain access to:

  • Keyword research and analysis
  • Site audit and competitor analysis tools
  • Content marketing and social media management features

Step 2: Identifying Your True Competitors

In the world of digital marketing, it's easy to get caught up in thinking that your business competitors are also your SEO opponents. However, this isn't always the case. By using Semrush's Organic Research > Competitors feature, you'll be able to pinpoint the websites that rank for the same keywords as yours – these are your true SEO rivals.

Step 3: Running a Keyword Gap Analysis

Once you've identified your competitors, it's time to uncover the "missing" keywords that they're ranking for but you're not. By entering your domain and up to four competitors in Semrush's Keyword Gap feature, you'll be able to:

  • Identify areas where you're falling behind
  • Capitalize on new opportunities by creating content targeting those same keywords

Step 4: Analyzing Backlinks

Backlinks are a crucial ranking factor that can make or break your website's performance. By analyzing the backlink profiles of your competitors using Semrush, you'll be able to:

  • Spot opportunities to reach out to high-quality sites for guest posts, mentions, or partnerships
  • Develop a strategy to build more backlinks and outrank your competition

Step 5: Reviewing Competitor Content

Ranking isn't just about keywords; it's also about content quality. By analyzing the top pages of your competitors inside Semrush, you'll gain valuable insights on how to structure your own content for maximum impact.

Step 6: Tracking Your Rankings Over Time

To measure progress and stay motivated, use Semrush's Position Tracking tool to:

  • Track daily rankings across desktop and mobile
  • Compare performance against your competitors
  • Identify areas where you need to improve

Step 7: Building a Custom Report

To stay consistent and focused on your SEO goals, create a custom Semrush report that includes key metrics such as:

  • Organic traffic
  • Keyword rankings
  • Competitor comparisons
  • Backlink progress

Schedule reports to be emailed weekly or monthly to ensure you're always on top of your game.

Action Plan After Benchmarking

Once you've benchmarked your website against competitors, here's what to do next:

  • Create high-quality blog posts targeting missing keywords
  • Refresh old content to improve rankings
  • Build backlinks from competitor sources
  • Track progress weekly and adjust

Final Thoughts

Benchmarking your app user experience with Semrush is about more than just tracking numbers – it's about finding gaps, learning from competitors, and making smart moves to grow your rankings. By following these steps and staying committed to your SEO goals, you'll be well on your way to building authority, driving more traffic, and outperforming the competition.