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At Betr, we're revolutionizing the world of fitness app development by harnessing the power of data analytics. As a leading player in the industry, we're constantly seeking innovative ways to drive growth and retention across our platforms. That's where you come in – as a Data Analyst on our team, you'll play a vital role in transforming complex data into actionable insights that shape strategy and decision-making.

Betr is a cutting-edge gaming super app founded by Joey Levy and Jake Paul in 2022. With a strong presence in the US market, we're committed to building a single-app experience that caters to casual sports fans and gamers alike. Our media division, Betr Media, is one of the fastest-growing sports gaming media brands in the country.

About the Role:

We're seeking a talented Data Analyst to join our growing data analytics team. In this role, you'll help us uncover drivers of engagement, optimize user value, and guide investment decisions through data-backed insights and predictive modeling. As a key player in our marketing and growth analytics team, you'll work closely with cross-functional teams to drive business outcomes.

Your responsibilities will include:

  • Analyzing performance across various marketing channels (paid media, organic, CRM, referral, affiliates) to identify growth and retention opportunities
  • Partnering with the Growth and CRM teams to evaluate acquisition funnels, retention drivers, and customer lifetime value (LTV)
  • Building and maintaining automated dashboards and reports in Power BI to track key KPIs
  • Supporting experimentation and testing (A/B, holdout, incrementality) to measure campaign effectiveness and optimize ROI
  • Translating complex data findings into actionable recommendations that inform marketing and audience strategies

What We're Looking For:

To succeed in this role, you'll need:

  • 3+ years of experience in data analytics, business intelligence, or growth analytics, ideally within B2C industries such as gaming, sports, or fintech
  • Advanced SQL and data modeling expertise
  • Strong experience with Power BI (preferred) or similar visualization tools (Tableau, Looker)
  • Exposure to predictive modeling and machine learning concepts (e.g., regression, clustering, LTV, churn, or cohort analysis)
  • Familiarity with marketing platforms and analytics tools (Google Analytics, Singular, AppsFlyer, Meta Ads, Google Ads, CRM/email platforms)

If you're a data enthusiast with a passion for storytelling and strategy, we'd love to hear from you. Apply now to join our team and help us unlock the secrets of fitness app development!