The Los Angeles Kings are seeking a highly skilled and experienced Sr. Director of Business Intelligence & Customer Analytics to drive revenue growth, enhance fan engagement, and optimize the customer lifecycle. As part of the AEG family, you'll have the opportunity to work with a team that's passionate about delivering exceptional app user experience and creating memorable moments for fans worldwide.

Company Overview

For over 20 years, AEG has been at the forefront of transforming sports and live entertainment. Our business is built on innovation, artistry, and community, leveraging our 300+ venues, leading sports franchises, marquee music brands, and global sponsorship activations to create unforgettable experiences that give fans reason to cheer.

Job Summary

As Sr. Director of Business Intelligence & Customer Analytics, you'll be responsible for advancing the organization's data and analytics ecosystem to drive revenue growth, enhance fan engagement, and optimize the customer lifecycle. You'll serve as the primary architect and owner of business intelligence, CRM, and CDP platforms, translating data into actionable insights that support performance marketing, audience growth, and sales enablement.

Essential Functions

Develop and manage an enterprise-wide analytics infrastructure to deliver timely, actionable insights across all business units. Create dynamic dashboards for key stakeholders, build predictive models to forecast revenue and customer behavior, and collaborate with engineering on data warehouse improvements.

Lead the strategy and execution of the organization's CRM, Customer Data Platform (CDP), and Email Service Provider (ESP) systems to ensure a unified fan identity and actionable segmentation across channels. Maintain and enhance integrations with email, app, SMS, digital advertising, lead sources, and sales tools, while ensuring data quality, enrichment, tagging, and compliance.

Partner with the marketing team to develop data-driven campaign strategies that drive engagement across email, mobile app, and SMS channels. Define key audience segments for personalized messaging and lifecycle communications, track and report engagement and conversion metrics, model customer lifetime value, and lead A/B testing to optimize reach, open rates, click-through rates, and conversions.

Partner with ticketing and premium sales teams to define, score, and route qualified leads from digital channels and marketing campaigns. Build automated lead nurturing workflows using behavioral data and predictive modeling, develop dashboards to monitor lead health and funnel performance, and create closed-loop feedback between marketing and sales to continuously refine targeting and campaign execution.

Drive measurement and utilization of enterprise KPIs while supporting annual and quarterly strategic planning. Lead strategies to grow first- and zero-party data through acquisition campaigns, fan engagement, and promotional activations. Implement and maintain data governance protocols to ensure security, compliance, and cross-platform integrity.

Manage and develop a high-performing team of data analysts, CRM managers, and technical specialists while fostering cross-department collaboration to build a data-first culture and improve organizational data fluency. Present data strategies, roadmaps, and findings to executive stakeholders and cross-functional teams to drive alignment and informed decision-making.

Education Qualifications

  • BA/BS Degree (4-year) in Marketing Analytics, Business Intelligence, Information Systems, or related field
  • Advanced Degree Preferred

Experience Qualifications

  • 8-10 years experience in analytics, CRM strategy, or customer journey roles; background in sports, entertainment, or digital media preferred

Skills and Abilities

  • Expertise in MS SQL, and familiarity with other scripting language and data platforms.
  • Proficiency in BI tools (e.g., Tableau, Power BI), campaign analytics, and predictive data modeling.
  • Strong understanding of email, app, and SMS engagement tactics and attribution modeling.
  • Expertise with platforms such as Salesforce, Microsoft Dynamics, Tealium, Segment, Adobe Experience Platform, or equivalent.
  • Proven ability to communicate processes and results of data analysis clearly
  • Ability to solve complex and analytical problems
  • Strong communication and presentation skills
  • Team player who enjoys a fast-paced and innovative work environment

Payscale

$155,200 - $180,000 (Bonus eligible)

Benefits

We offer a comprehensive benefits package that includes: medical, dental, vision, life insurance, 401(k) matching, and more.