The fitness industry has witnessed significant growth in recent years, driven by increasing awareness of the importance of physical activity for overall well-being. As technology continues to play a vital role in shaping our lifestyles, the demand for innovative fitness apps is on the rise.
Key Stats
The global fitness app market is projected to reach $18.45 trillion by 2032, with travel apps generating over 630 billion dollars in revenue. China leads the eSIM adoption segment with $556.1 million in 2024, while Booking.com tops the travel app downloads chart with 74.6 million downloads globally.
Travel App Revenue
The global fitness app industry has seen steady growth over the last seven years, climbing from $432.9 million in 2016 to $629 million in 2023. This reflects rising app usage, digital booking habits, and increased travel demand post-pandemic.
| Year | Revenue (in mn) |
|---|---|
| 2016 | 432.9 |
| 2017 | 493.7 |
| 2018 | 537.5 |
| 2019 | 573.2 |
| 2020 | 217.1 |
| 2021 | 362.6 |
| 2022 | 556.5 |
| 2023 | 629 |
Travel Revenue by App
In 2023, Booking.com led the industry with $21.3 billion in revenue, outperforming other major platforms like Expedia and Airbnb. The consistent upward trend across all platforms highlights the strength of mobile-first travel bookings.
| Company | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Booking.com | 15 | 6.8 | 10.9 | 17 | 21.3 |
| Expedia | 12 | 5.1 | 8.5 | 11.6 | 12.3 |
| Airbnb | 4.7 | 3.4 | 5.9 | 8.3 | 9.9 |
| Trip.com | 5.1 | 2.8 | 3.1 | 2.9 | 6.3 |
| TripAdvisor | 1.5 | 0.6 | 0.9 | 1.4 | 1.7 |
Europe and the United States Dominate
Europe and the United States collectively hold 78% of all revenue, largely due to mature travel infrastructure and high digital adoption among consumers.
| Region | Market Share |
|---|---|
| Europe | 40% |
| United States | 38% |
| Latin America | 5% |
| China (iOS) | 3% |
| Japan | 3% |
| Others | 1% |
Global Travel eSim Market Size
The eSIM for travel market is valued at $2.03 billion in 2024 and is expected to grow at a CAGR of 62.5%, reaching approximately $360.74 billion by 2033.
| Year | Estimated Market Size |
|---|---|
| 2024 | $2.03 bn |
| 2026* | $3.30 bn |
| 2026* | $5.36 bn |
| 2027* | $8.71 bn |
| 2028* | $14.16 bn |
| 2029* | $23.01 bn |
| 2030* | $37.39 bn |
| 2031* | $60.76 bn |
| 2032* | $98.74 bn |
| 2033* | $160.45 bn |
| 2034* | $260.74 bn |
Global Tourism Market Size
The global tourism market is valued at $12 trillion in 2024 and is expected to grow around $18.44 trillion by 2032 at a CAGR of 5.5%.
| Year | Estimated Market Size |
|---|---|
| 2023 | $11.39 tn |
| 2024 | $12.02 tn |
| 2026* | $12.68 tn |
| 2026* | $13.38 tn |
| 2027* | $14.12 tn |
| 2028* | $14.9 tn |
| 2029* | $15.72 tn |
| 2030* | $16.58 tn |
| 2031* | $17.49 tn |
| 2032* | $18.45 tn |
Travel App Users
The market saw steady growth, peaking at 910 million users in 2019—just before the pandemic disrupted global travel. A sharp dip followed in 2020, with users dropping to 280 million. However, the industry quickly bounced back as travel resumed, reaching 810 million users by 2023.
| Year | Users (in millions) |
|---|---|
| 2016 | 270 |
| 2017 | 480 |
| 2018 | 670 |
| 2019 | 910 |
| 2020 | 280 |
| 2021 | 520 |
| 2022 | 750 |
| 2023 | 810 |
Travel App Market Share United States
In the U.S., Expedia leads with 19% market share, followed closely by Booking.com and Airbnb at 17%.
| Company | Market Share |
|---|---|
| Expedia | 19.3% |
| Booking.com | 17.4% |
| Airbnb | 17% |
| Verbo | 15.3% |
| Hopper | 13% |
| Hotels.com | 4.3% |
| Priceline | 2.5% |
| Kayak | 1.2% |
Travel App Downloads by App
Booking.com topped the charts with 74.6 million downloads globally, showing its strong mobile presence.
| Company | Downloads (In mn) |
|---|---|
| Booking.com | 74.6 mn |
| Airbnb | 57.6 mn |
| Expedia | 21.5 mn |
| Skyscanner | 19 mn |
| Hopper | 18.7 mn |
| Vrbo | 13 mn |
| Hotels.com | 9.9 mn |
| TripAdvisor | 6.6 mn |
| Kayak | 4.4 mn |
| Priceline | 4.2 mn |
Travel App Downloads Share By Country
India accounts for nearly 1/3rd of all travel app downloads globally with 29% market share.
| Region | Market Share |
|---|---|
| India | 29% |
| United States | 14% |
| China | 10% |