Ever wonder what drives someone to use (or not use) a mobile app? Or what type of mobile app they're likely to use the most? Or how much time they're spending in the mobile apps they download? Good news... With the rise of artificial intelligence (AI) in mobile apps, understanding these statistics can help you create an app that truly resonates with your target audience. In this article, we'll dive into 28 essential stats to help you make informed decisions about your mobile app strategy.

Mobile App Usage & Download Statistics

The first set of statistics highlights what's happening in the mobile app market today and sheds light on the psychology of mobile users. With AI playing a crucial role in shaping user experiences, it's essential to understand how people interact with mobile apps.

  1. AI-driven mobile internet usage is on the rise, while desktop internet usage continues to fall. (Mary Meeker) According to the 2019 Mary Meeker report, Americans spent an average of 3.6 hours per day on mobile in 2018, a significant increase from just one decade prior.
  2. Nearly 90% of mobile internet time is spent in apps, not browsers. (eMarketer) This statistic underscores the importance of creating custom, responsive apps that cater to user needs.

Mobile App Revenue Statistics

Next, we'll explore the revenue side of the mobile app market. With AI-powered personalization and predictive analytics becoming increasingly important, understanding what drives revenue can help you optimize your app's performance.

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