Vietnam is a mobile gaming powerhouse, boasting the world's fastest-growing market and a population of over 95 million. As the demand for innovative mobile apps continues to soar, it's no surprise that developers are keen to tap into this lucrative market. In this article, we'll delve into the trends driving Vietnam's mobile games market, highlighting the role AI plays in shaping its success.
Chinese RPGs and Strategies Reign Supreme
The Vietnamese mobile gaming landscape is dominated by Chinese RPGs, strategies, and card battle games. This dominance can be attributed to the country's affinity for Chinese-style graphics and UI. This preference stems from the popularity of Chinese PC games in Vietnam, giving Chinese developers a significant advantage.
Localisation is Key to Success
Lords Mobile, a real-time strategy title by IGG, has topped the charts as the highest-grossing game in Vietnam. To achieve this success, IGG focused on localisation and strong promotion in the market. Similarly, Clash of Kings from Elex Wireless has found favour with Vietnamese gamers.
MOBAs: The New Growth Driver
The MOBA genre has become a major growth driver in Vietnam's mobile gaming market. Arena of Valor, co-developed by Tencent Games and Garena, has been a huge hit in the country. Its success can be attributed to its social and competitive elements, encouraging users to spend more than titles in other genres.
Battle Royale Mania
The battle royale craze has also taken hold in Vietnam. NetEase's Rules of Survival and Elex's Last Battleground: Survival have both performed exceptionally well, with the former being the number three most downloaded mobile title in November.
Casual Games Dominate Downloads
Despite the popularity of RPGs and MOBAs, casual games still dominate download charts. Vietnamese gamers tend to spend less on mobile games, preferring titles that don't encourage high spending.
Local Publishers Make a Mark
Vietnamese game studios like VNG have made a name for themselves in the country's mobile gaming market. VNG is currently the most successful Vietnamese publisher, with three games across the top 10 download and revenue charts.
In conclusion, Vietnam's mobile gaming market is a hotbed of innovation, driven by the adoption of AI-powered technologies. As developers continue to tap into this lucrative market, we can expect to see even more exciting developments in the years to come.