Image ads are a powerful tool for businesses looking to reach their target audience on Quora. With its vast user base and native ad platform, Quora offers a unique opportunity for advertisers to connect with high-intent customers and drive brand awareness. In this article, we'll dive into the world of image ads on Quora, covering specifications, best practices, policies, success stories, and frequently asked questions.

Image Ad Specifications

To create an effective image ad on Quora, you'll need to follow these guidelines:

  • Company logo: Use a PNG or JPG file
  • Headline: Keep it concise with a maximum of 65 characters
  • Body: Limit your message to 105 characters max
  • Hero image: Opt for a recommended aspect ratio of 16:9 to 4:5, and a minimum width of 580 pixels

Remember that images may be displayed differently depending on the placement, so it's essential to design your ad with flexibility in mind.

Image Ad Design Best Practices

To make the most out of your Quora image ads, follow these best practices:

  • Use high-quality images that are visually appealing and relevant to your brand
  • Keep your message concise and clear, focusing on a single key takeaway or call-to-action (CTA)
  • Choose from 16 available CTAs to drive conversions and engagement

Navigating the Quora Ads Manager

Quora's advertising platform is designed to be user-friendly and intuitive. This video walkthrough provides a comprehensive guide to creating and managing ad campaigns, including:

  • Setting up your campaign and selecting ad formats like Text Ads, Image Ads, and Promoted Answers
  • Targeting specific audiences, scheduling ads, and setting budgets
  • Previewing and submitting ads for review
  • Accessing reporting and optimization tools

Quora Image Ad Policies & Guidelines

Before running your image ads on Quora, make sure to familiarize yourself with the platform's policies and guidelines. These cover areas such as:

  • Prohibited content and ad copy requirements
  • Image quality standards and landing page functionality
  • Detailed policy details can be found in Quora's Advertising Policies

Quora Image Ads Success Stories

Don't just take our word for it – see how other businesses have achieved success with Quora image ads. For example:

  • ESET customized their Quora image ads and generated higher-quality leads at a cost-per-thousand impressions (CPM) that was ~86% lower than LinkedIn.

Frequently Asked Questions about Quora Image Ads

Still have questions? Check out our Help Center or ask our team for assistance. With Quora Ads, you can create brand awareness, drive traffic to your website, connect with high-intent customers, and build thought leadership in your industry.

As a self-serve advertising platform, Quora Ads offers native ad placements on desktop and mobile devices, reaching over 400 million people worldwide. By incorporating AI-powered targeting and ad optimization, you can reach the right audience at the right time and drive real results for your business.