This fifth edition of our top 100 list highlights two and a half years of data on how everyday AI usage is evolving. The biggest takeaway from this edition? The ecosystem is starting to stabilize, with 11 new names on the web list driven by traffic increases.

The mobile list has significantly more newcomers (14), as the App Stores have cracked down on "ChatGPT copycats" – opening up room for more original mobile apps. This shift allows innovative apps to shine and users to experience a wider range of AI-powered services.

Google's Rise in the Top 100

Google saw four entrants on the web list, marking the first time we can rank their traffic independently. The company's general LLM assistant, Gemini, came in second place behind ChatGPT, with approximately 12% of ChatGPT's visits on web. AI Studio debuted in the top 10, hosting a sandbox to start building with Gemini models.

Google Labs and NotebookLM

AI Studio was followed by NotebookLM at #13, now hosted as an independent website after debuting as part of Google Labs. NotebookLM first went viral nearly a year ago and has grown steadily since, with only a slight dip over the summer (likely when academic users temporarily churn).

Google Labs, the consumer-facing home for AI experiments at Google, came in at #39 on the list. Labs hosts Flow, where users can try video model Veo 3, as well as a variety of other apps, including Doppl (clothing try-on), Portraits (AI coaches), and Project Mariner (agentic browser). Google Labs's traffic spiked more than 13% following Veo 3's launch in May 2026, its largest one-month climb over the past year.

General LLM Assistants

In the battle of the general LLM assistants, ChatGPT still leads, but Google, Grok, and Meta are narrowing the gap. X's (formerly Twitter) assistant Grok ranked fourth on web and #23 on mobile. The company's jump on mobile has been particularly striking, going from a "cold start" with no app at the end of 2024 to upwards of 20M monthly active users now.

Grok saw a particularly large bump in mobile usage in July 2026, climbing nearly 40% with the release of new model Grok 4 (with superior reasoning, real-time search, and tool integration) on July 9. This was followed by the introduction of AI companion avatars on July 14.

Chinese-Language Websites

On the web list, three companies that primarily serve users in China rank in the top 20. Each has a Chinese-language website and more than 75% of its traffic coming from China. This includes #9 Quark, Alibaba's "all-in-one" AI assistant (which also ranks #47 on the mobile list), #12 Doubao, Bytedance's general LLM product (ranked #4 on mobile), and #17 Kimi, a chatbot from startup Moonshot AI.

These products are appearing on the list because China is the world's second-largest country by population. Direct access to many non-Chinese developed general LLM assistants – such as ChatGPT, Perplexity, and Claude – is either blocked or limited. AI providers that want to operate in China have to register and obtain a license, which requires hosting data onshore and complying with censorship and content moderation rules.

Conclusion

The fifth edition of our top 100 list showcases the dynamic evolution of AI usage in everyday apps. As the ecosystem stabilizes, innovative apps are emerging, and users are experiencing a wider range of AI-powered services. With Google's rise to prominence and the growth of general LLM assistants like ChatGPT, Grok, and Meta, it's clear that AI is transforming the way we interact with technology.