YouTube is one of the most influential online platforms, boasting over 2 billion monthly active users and an astonishing 500 hours of video uploaded every minute. For mobile game developers and publishers, YouTube is a vital channel to reach and engage potential players, as well as showcase their games' features and quality. However, with so many competitors and options, how can they stand out and optimize their advertising strategies on YouTube?
This is where AI in mobile apps comes into play. By leveraging AI-driven insights and analytics, mobile game marketers can discover the latest trends, best practices, and creative ideas for their YouTube campaigns, as well as benchmark their performance against their rivals.
AppGrowing, a leading ad strategy analytics platform, provides comprehensive and real-time data and insights on mobile game ads across various channels, including YouTube. By analyzing AppGrowing's proprietary algorithm, we can explore the top mobile games that advertised on YouTube from November 19th to December 19th, 2023.
The Top Mobile Games by Ad Volume on YouTube
From November 19th to December 19th, 2023, AppGrowing analyzed an impressive 12,587 mobile games that advertised on YouTube. These mobile games used a total of 195,923 ad creatives to create 582,748 ads. Among them, the mobile game with the highest ad volume was Genshin Impact, with an estimated 5,522 ads mainly advertised through YouTube in Korea, Japan, Indonesia, Philippines, Canada, and more.
Genshin Impact is an open-world action RPG developed by miHoYo, published by miHoYo in mainland China and worldwide by Cognosphere, d/b/a HoYoverse. Its high ad volume on YouTube can be attributed to several factors, including its high quality and popularity, frequent updates and events, global and diverse audience, and effective creative ads that showcase the game's stunning visuals, immersive soundtrack, and exciting gameplay.
Honkai: Star Rail Takes Off
The mobile game with the second-highest ad volume was Honkai: Star Rail, with an estimated 4,870 ads mainly advertised through YouTube in Korea, Canada, United States, Japan, France, and more. Honkai: Star Rail is a sci-fi action RPG developed by miHoYo, published by miHoYo in mainland China and worldwide by Cognosphere, d/b/a HoYoverse. Its high ad volume on YouTube can be explained by several factors, including its loyal and established fan base, innovative gameplay, competitive and social features, and catchy YouTube ads that highlight the game's fast-paced action, diverse scenarios, and cool characters.
PUBG MOBILE Leads the Charge
The mobile game with the third-highest ad volume was PUBG MOBILE, with an estimated 4,716 ads mainly advertised through YouTube in Malaysia, United States, Russia, United Arab Emirates, Thailand, and more. PUBG MOBILE is a battle royale game developed by Tencent Games, published by Tencent Games in mainland China and worldwide by Krafton. Its high ad volume on YouTube can be attributed to several factors, including its massive and global popularity, constant updates and events, diverse and engaged community, and effective creative ads that showcase the game's realistic graphics, thrilling gameplay, and varied characters.
As mobile games continue to evolve and adapt to changing consumer preferences, AI in mobile apps will play an increasingly crucial role in optimizing their advertising strategies. By leveraging AI-driven insights and analytics, mobile game marketers can unlock new opportunities for growth, engagement, and retention.