Are you looking to optimize your mobile marketing strategy and stay ahead of the competition? Look no further! Our exclusive survey reveals the latest trends and insights on app push notifications, in-app messages, web push notifications, and emails sent between July 2024 and July 2026. With over 800 billion messages sent to more than 1.2 billion unique visitors worldwide via 10,000 mobile apps (iOS/Android) and websites, this comprehensive benchmark is a must-read for any CMO or CRM Manager.
The State of Push Notifications
The study reveals that contextual push notifications continue to outperform generic campaigns, with an average open rate of 14.4% compared to 4.19% for generic ones. This highlights the importance of real-time segmentation and event-based triggers in maximizing engagement. Moreover, the banking/finance sector continues to excel in generic campaign performance, while Mobility takes the top spot for contextual campaigns.
The Rise of Contextual Push Notifications
Contextual push notifications are automatically triggered after an action or a previously defined time, making them more effective than generic campaigns. With an average open rate of 14.4%, these campaigns confirm the structural advantage of real-time segmentation and event-based triggers. In fact, Mobility takes the top spot for contextual campaign performance, reaching 18.5% open rates on Android and 23.4% on iOS.
The Importance of Opt-In Strategies
As opt-in rates continue to decline, CRM teams must actively manage their strategies to stay ahead. The study shows that Android opt-in rates have fallen from 85% to 67% in just one year, while iOS opt-in rates have slightly declined as well. This shift emphasizes the need for targeted and personalized push notifications to maximize engagement.
In-App Messages: A Powerful Channel
In-app messages are displayed to all active app users regardless of their push notification settings, making them a powerful channel for CRM teams. "Promo code" campaigns remain the most effective, generating clickthrough rates of 16.1% on Android and 17.9% on iOS.
Web Push Notifications: A Growing Channel
Web push notifications continue to gain traction, with 72.8% of traffic coming from mobile devices. The services industry has the highest opt-in rate on the web, reaching 86.1%. Moreover, Google Chrome is the most popular browser for users who opt in to notifications, with 85.1% using this browser.
Unlocking the Full Potential of App Push Notifications
To stay ahead of the competition and maximize engagement, it's essential to understand the latest trends and insights on app push notifications. Download our raw data report in Excel format to unlock the full potential of your mobile marketing strategy.
About Batch
Batch is a leading provider of mobile CRM solutions, helping businesses streamline their customer relationships through innovative technology and expert strategies.