As you embark on your fitness app development journey, you're likely looking for innovative ways to reach and engage your target audience. In this article, we'll delve into the world of image ads, a powerful tool in Quora's arsenal that can help you drive brand awareness, generate leads, and boost conversions.

Image Ad Specifications

To get started with image ads, it's essential to understand the specifications. Here are the key takeaways:

  • Company logo: A PNG or JPG file is ideal for your company's logo.
  • Headline: Keep it concise, with a maximum of 65 characters.
  • Body: The body text should be no longer than 105 characters.
  • Hero image: Aim for an aspect ratio between 16:9 and 4:5, with a minimum width of 580 pixels.

Image Ad Design Best Practices

Now that you know the specifications, it's time to focus on designing eye-catching image ads. Here are some best practices to keep in mind:

  • Navigating Quora Ads Manager: Check out this comprehensive video walkthrough for an end-to-end guide to creating and managing Quora ad campaigns.
  • Selecting ad formats: Choose from a range of options, including Text Ads, Image Ads, and Promoted Answers.

Quora Image Ad Policies & Guidelines

Before you start creating your image ads, it's crucial to familiarize yourself with Quora's policies and guidelines. These cover areas such as prohibited content, ad copy requirements, image quality standards, and landing page functionality.

Quora Image Ads Success Stories

Want to see the impact that image ads can have on your business? Check out these success stories:

  • ESET: This cybersecurity company customized their Quora image ads and generated higher-quality leads at a significantly lower cost-per-thousand impressions (CPM) than Google Display.
  • The Motley Fool Australia: By combining their brand's colors, imagery, and messaging, this financial services company created a cohesive brand experience that resonated with customers.

Frequently Asked Questions about Quora Image Ads

Still have questions about image ads? Don't worry – we've got you covered! Check out our Help Center for answers to common queries.