How Aarna Systems Helped Sangitam Travels Revolutionize Their Social Media Presence
In today's digital age, having a strong social media presence is crucial for any business to stay ahead of the competition. For Sangitam Travels, one of the pioneer players in bus transportation services in Jalgaon, Maharashtra, this was no exception. With over three decades of experience and a legacy that has served more than a million passengers, they wanted to adapt to the modern era by connecting with people on social media.
Objectives
The goal was clear: to leverage their social media efforts to bridge the communication gap and keep their target audience informed, engaged, and ultimately drive profits. By having a strong online presence, Sangitam Travels aimed to improve customer satisfaction, guarantee safe and memorable journeys, and stay ahead of the competition.
Challenges
The challenge lay in communicating effectively with their target audience, who primarily spoke Khandeshi language (spoken in the Khandesh region). The direct competitors did not have a strong social media presence, making it an advantage and a challenge to plan their strategy. Aarna Systems took on this creative challenge head-on.
Our Digital Approach
At Aarna Systems, we believe in tailor-made digital marketing strategies that cater to our clients' unique needs. For Sangitam Travels, we created a social media content calendar and posting schedule for their official Facebook handle. Our team crafted powerful and relatable content that was interactive in nature, using Khandeshi and Marathi languages to target region-specific travelers.
The Impact
As we executed our social media marketing plan, we observed that the audience was very responsive, and the scope went beyond just bus schedule updates or routes. We saw a significant increase in likes, comments, and shares within a few days of starting the project. Sangitam Travels experienced growth in sales, with many travelers suggesting new routes they would like to travel with them.
Result
Today, Sangitam Travels has over 8750+ followers on Facebook, with their posts enjoying great reach, impressions, and actions. Even during the lockdown period, the company's strong social media presence helped them stay ahead of competitors and recover swiftly. The negative impact on social media popularity was negligible.
Conclusion
A good mix of social media content calendar and digital marketing strategy is one of the leading reasons people trust Sangitam Travels today. As a leading Digital Marketing Company in India, we at Aarna Systems suggest that the scope for Sangitam Travels is vast. Social Media is just the first step towards digital and brand success.
Fitness app development companies can learn from Sangitam Travels' success story, emphasizing the importance of having a strong online presence to drive business growth and stay ahead of the competition.