The gap between perceived user experience and reality is alarmingly wide. According to studies, over 80% of companies believe they offer superior experiences to their customers, but only 8% of customers confirm this statement. The truth is that companies often remain uncertain about whether users truly find their product unique and amazing. Closing this knowledge gap requires embracing in-app feedback tools that allow for direct communication with users.
Seizing Opportunities to Enhance User Experience
When users explore new features or visit specific dashboards, seize the opportunity to ask them about their opinions precisely when they're engaged with your product. This approach enables you to collect valuable feedback and optimize your app's user experience like never before.
Top In-App Survey and Feedback Tools
The market offers numerous in-app survey tools, making it challenging to find the best ones. Let's examine the top 14 in-app survey and feedback tools that can help you bridge the knowledge gap:
1. UserGuiding - Interactive Onboarding Experiences
UserGuiding is an onboarding tool that helps SaaS businesses create interactive walkthroughs, checklists, hotspots, tooltips, and in-app surveys to gather valuable feedback. With UserGuiding, you can create star ratings, NPS surveys, number ratings, emoji ratings, and written feedback to understand user preferences.
Best Features:
- Trigger surveys from the resource center or checklists
- Target different user segments for contextual insights
- Close the gap between onboarding flow and surveys
- AI Insights for Surveys
2. Survicate - Conduct Research and Capture Responses
Survicate is a versatile survey and customer feedback tool that empowers businesses to engage with their audience, gather feedback effectively, and personalize survey logic based on user responses.
Best Features:
- Variety of question types (NPS, rating scales, text answers)
- Personalize survey logic based on user responses
- Increase completion rates
And many more...