The mobile gaming landscape is evolving at an incredible pace, driven by innovative technologies like artificial intelligence (AI). As we dive into the State of Mobile Gaming 2024 report, we're excited to share key trends and insights that will shape the future of mobile apps.
In 2024, a staggering 84.1% of people worldwide play video games, with the Philippines boasting the highest gaming participation rate at 97.1%. Japan, on the other hand, has the lowest rate at 68.6%. The most active players are aged 16-24, with younger users favoring midcore games and older users opting for casual games.
As AI continues to transform the mobile gaming experience, experts predict that the global number of mobile gaming users will reach an astonishing 2.4 billion by 2029. In 2024, smartphone usage remains the most popular way to play video games (70.1%), followed closely by laptops and desktops (35.8%).
The rise of AI in mobile apps has given birth to new genres like open-world RPGs, which continue to dominate the charts. The phenomenal success of Genshin Impact, with consumer spending exceeding $4 billion, is a testament to the power of AI-driven gameplay.
By the end of 2024, the most time-spent games include Roblox, Free Fire, Mobile Legends: Bang Bang, Brawl Stars, Candy Crush Saga, Minecraft Pocket Edition, and PUBG Mobile. The popularity of these genres varies by age group, with younger users preferring puzzle games and casino games.
India, Brazil, and Indonesia continue to lead in mobile game downloads on Google Play, highlighting the growth in popularity linked to the expanding middle class and increasing smartphone adoption.
As AI transforms the mobile gaming landscape, it's essential to understand the role of video content in user engagement. Platforms like YouTube and TikTok continue to lead in terms of usage time, with interactive creatives helping achieve high results in in-app advertising.
The rise of hyper-casual games has led to a surge in innovation, as developers seek to combine new mechanics to make gameplay deeper and more engaging. By 2026, these games are expected to incorporate fresh features, making them even more exciting and creative.
Social features have become a major part of mobile games, with popular multiplayer genres like 4x March-Battle, MMORPG, and Battle Royale attracting players with cooperative missions and team battles that encourage interaction.
As AI continues to shape the future of mobile apps, it's essential to prioritize reliable internet connections for seamless gameplay. By 2026, improved internet access and advanced smartphones will make complex games more accessible, helping to maintain engaging experiences and attract new players.
In conclusion, AI in mobile apps has revolutionized the gaming landscape, offering endless opportunities for innovation and growth. As we look ahead to 2024 and beyond, it's clear that AI-driven gameplay, social features, and video content will continue to shape the future of mobile gaming.