Active vs Passive Feedback
Passive is analytics (what they do). Active is surveys (what they say). You need both to understand the 'Why'.
Shake-to-Report
Reduce friction. Shaking the phone to report a bug captures a screenshot and logs automatically. Great for beta testing.
NPS and Rating Prompts
Ask "How likely are you to recommend us?" only after a positive interaction (e.g., successful purchase). Don't interrupt workflows.
Feature Voting Boards
Tools like Canny or UserVoice let users suggest and vote on features. It democratizes your roadmap and builds community.
Beta Communities
Create a Discord or Slack for power users. They provide high-quality, nuanced feedback and become your champions.
Closing the Loop
If a user suggests X, and you build X, tell them! "You asked, we delivered." This creates customers for life.
Data-Informed Decisions
Use feedback to form hypotheses, then use A/B testing (Data) to validate them. Don't blindly follow the loudest voice.