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Cannondale, a pioneer in the cycling world for over 50 years, is seeking a talented Director of Digital Performance Marketing to join our Wilton, CT office. As we continue to push the boundaries of innovation and drive growth, we're looking for a forward-thinking leader who can shape the user experience of our app and drive meaningful connections with customers.

About The Role

As the Digital Performance Marketing Director, you'll have the opportunity to shape the vision and strategy behind our entire digital performance engine. Your focus will be on building smart acquisition paths, deepening engagement, and creating meaningful retention moments across every stage of the customer journey. You'll lead a talented, cross-functional team that brings performance channels (SEM, SEO, display, affiliates, social) and lifecycle programs (email, app marketing, loyalty, and consumer data) to life.

How You’ll Make An Impact

As our Digital Performance Marketing Director, you'll be responsible for:

  • Overseeing the coordination of all global performance marketing initiatives
  • Developing and communicating effective strategies for paid media campaigns
  • Establishing KPIs and tracking performance (ROI) for each paid media campaign and marketing channel
  • Leading SEO efforts to increase organic traffic, page rank, and position
  • Driving customer acquisition and retention through lifecycle marketing efforts
  • Collaborating with digital product managers to share funnel conversion improvement ideas

What You Bring to the Table

To succeed in this role, you'll need:

  • 8-10 years of experience in performance marketing or growth marketing at a consumer brand (preferably B2B with some D2C)
  • Proven ability and experience managing cross-functional teams
  • Passion for cycling and a solid understanding of media concepts and terminology
  • Experience working with conversion tracking, mobile marketing attribution partners, and digital reporting tools like Google Analytics
  • A test-and-learn mindset with experience creating and managing A/B or multivariate tests

What We Offer

At Cannondale, we offer:

  • Comprehensive Medical/Prescription/Dental/Vision plans
  • Hybrid work environment (3 days in-office, 2 days WFH)
  • Generous Paid Time Off Programs
  • Life & Disability Insurance
  • FSA/HSA/Dependent Care FSA
  • 401k and company match
  • Commuter Incentive Program
  • Volunteer Time Off

About The Organization

As a proud member of the Pon Holdings family, Cannondale benefits from the strong foundation and extensive network of one of the Netherlands' largest family-owned businesses. With a dynamic and forward-thinking organization like ours, you'll have access to a range of opportunities for growth and development.

Don't meet every single requirement? Studies have shown that diverse teams can lead to more innovative solutions and better decision-making. So, if you're excited about the opportunity to elevate your expertise in app user experience and drive meaningful connections with customers, we encourage you to apply!