Bookit is revolutionizing the travel and rewards industry as the next-generation super app. As a mid-level leader, you'll design and execute innovative marketing strategies utilizing Bookit's travel and experience packages to drive customer growth and revenue. With deep travel content expertise and online marketing savvy, you'll identify top travel deals on the Bookit platform, craft compelling content and packages that drive existing member bookings and purchases, as well as increase website traffic and new membership sign ups.

The Role

As a Director of Content Marketing at Bookit.com, your primary responsibility will be to create innovative marketing strategies that drive customer growth and revenue. You'll work closely with the technical teams to develop and launch newsletters, write newsletter content that converts, and collaborate with SEO, product, PR, partnerships, and performance marketing teams to align messaging across channels.

Responsibilities

  • "Own" the travel, experience, and retail inventory on Bookit.com by analyzing it to create compelling packages and stories that propel Bookit to 1MM unique users.
  • Create high-quality, purposeful content to establish domain authority and brand awareness; power conversion funnel via newsletters and site content. Identify high-performing deals and know intuitively what resonates with travelers versus what falls flat.
  • Apply deep understanding of travel consumer behavior to optimize deal packaging and positioning for maximum impact on target customers.
  • Develop and own the end-to-end content marketing strategy aligned with business goals and brand voice; manage the content calendar and oversee content production across blogs, landing pages, newsletters, videos, and social media.

Requirements

  • 4-6 years of experience in travel marketing and merchandising, preferably with major online travel and e-commerce companies like Expedia, Booking.com, TripAdvisor, Marriott Bonvoy, ThePointsGuy, or similar platforms.
  • Proven track record of driving customer acquisition and revenue growth through integrated marketing campaigns in the travel and/or experiential industries.
  • Deep understanding of travel industry dynamics and what drives consumer booking behavior across hotels, cruises, experiences, and travel packages.
  • Strong marketing acumen with demonstrated ability to distinguish between high-performing and low-performing campaigns and deals.

Benefits

  • Health care plan (Medical, Dental & Vision)
  • Vacation: Flexible/Unlimited PTO with manager approval.
  • 401K Plan – Tax-Deferred and/or Roth options
  • Collaborative culture with industry veterans and mission-driven builders

Bookit is an equal opportunity employer. We strive to create and maintain an equitable workplace where contributors of all backgrounds feel welcomed and valued.