For over five decades, Cannondale has been revolutionizing the cycling industry as a leading innovator. As more riders take to the roads, trails, and streets than ever before, we're committed to pushing the boundaries of what's possible with our iconic bikes. Our goal is to build a diverse and inclusive workforce where every teammate can succeed and inspire riders everywhere.

About The Role

Join us in our Wilton, CT office as we seek a Digital Performance Marketing Director who will shape the customer journey from discovery to retention. As a key member of the digital marketing team, you'll oversee performance channels like SEM, SEO, display, affiliates, social, and email marketing, while driving personalized experiences that elevate the full digital experience.

How You’ll Make An Impact

As our Digital Performance Marketing Director, you'll be responsible for:

  • Coordinating global performance marketing initiatives across paid media platforms, including search, display, retargeting, and social
  • Developing and executing strategies to drive strong ROI and efficient customer acquisition costs
  • Leading SEO efforts to increase organic traffic, page rank, and position through content production, copy updates, and back-end optimizations
  • Strategizing and executing lifecycle marketing efforts to drive customer retention, engagement, and conversion
  • Collaborating with digital product managers to improve funnel conversions, landing pages, and optimization ideas
  • Providing regular reporting and insights to the marketing team and senior leadership

What You Bring to the Table

To excel in this role, you'll need:

  • 8-10 years of experience in performance marketing or growth marketing at a consumer brand (preferably B2B with some D2C)
  • Proven track record of managing cross-functional teams and developing marketing models and forecasts
  • Strong understanding of media concepts, terminology, and bid-based buying models
  • Experience working with conversion tracking, mobile marketing attribution partners, and digital reporting tools like Google Analytics
  • Ability to synthesize data, conduct data-driven analysis, and present key insights to senior leadership

What We Offer

As a valued member of our team, you'll enjoy:

  • Comprehensive medical, prescription, dental, vision, and life insurance plans
  • Hybrid work environment (3 days in-office, 2 days WFH)
  • Generous paid time off programs and commuter incentives
  • Access to group home and auto insurance, as well as a range of voluntary benefits

Want a closer look into what it's like to join Cannondale? Explore more of our company culture on Instagram and LinkedIn.

About The Organization

As part of the Pon Holdings family, Cannondale benefits from the strength and stability of one of the Netherlands' largest family-owned businesses. With a portfolio of iconic bike brands, we're committed to innovation, growth, and customer satisfaction. Don't meet every single requirement? Studies have shown that diverse teams can outperform homogeneous ones by 20%. We encourage you to apply!