Outdoor Afro is seeking a strategic and results-driven Marketing Manager who excels in social media, email, and search engine marketing to join our team. As a remote position, you'll have the flexibility to work from anywhere in the USA while making a significant impact on our organization.

As a leading outdoor education and conservation organization, Outdoor Afro celebrates and inspires Black connections and leadership in nature. Our network connects Black people with our lands, water, and wildlife through outdoor education, recreation, and conservation. With a range of year-round activities, including fishing, hiking, biking, kayaking, gardening, skiing, and more, we're dedicated to growing a community of nature leaders, sponsors, and donors.

What We're Looking For

We're seeking a marketing leader who is adept at creative storytelling, understands social media algorithms and trends, and can efficiently produce video, image, and written content that resonates with our audiences. The ideal candidate is comfortable working independently and in small teams, passionate about Outdoor Afro's mission, and excited to use their unique skillset to grow our community.

Responsibilities

As a Marketing Manager, you'll develop a campaign and content calendar that details target audiences, channels, CTAs, and KPIs. You'll co-develop and execute Outdoor Afro's overall marketing strategy, translating it into weekly, monthly, and seasonal campaigns that drive engagement and conversion. Your responsibilities will include:

  • Strategic marketing leadership & brand awareness: Own and manage all marketing initiatives across website, social media (content and ads), email, and paid media.
  • Content development & production: Design and produce video content to stay visible on social media, review engagement stats daily, and partner with Volunteer Leaders and Brand Ambassadors to maximize engagement.
  • Audience growth, engagement & community building: Develop strategies to grow our social media followers and engagement, build partnerships with brands and influencers, and optimize email marketing and social media to cultivate and convert followers into advertisers, sponsors, donors, and evangelizers.

What You'll Bring

To succeed in this role, you'll bring:

  • A bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in social media marketing roles where you produced video and other content.
  • Proven success in designing and executing multi-channel marketing campaigns (social media, email, SEO, website content, paid media).
  • Experience managing relationships with social media influencers/brand ambassadors.

Must-Have Technical Skills & Tools

To excel in this role, you'll need:

  • Strong proficiency in video production (for reels, stories, posts), social media marketing and advertising, Google Analytics for SEM and SEO.
  • Experience using marketing automation and web tools (e.g., HubSpot, Sprout Social, MailChimp, AdWords, WordPress).
  • Deep understanding of social media algorithms and content engagement strategies across Instagram, TikTok, Spill, and Facebook.

Soft Skills & Cultural Fit

To thrive in this role, you'll need:

  • A data-driven mindset—comfortable using analytics to inform marketing strategy.
  • Strong communication skills to collaborate with Volunteer Leaders, Brand Ambassadors, and the development team.
  • A passion for Outdoor Afro's mission and a commitment to growing our community.

If you're excited about the opportunity to make a meaningful impact in the outdoor education space while honing your marketing skills, we encourage you to apply. Apply now and join our team of dedicated professionals who are passionate about connecting Black people with nature!