The Impact of Being Featured
A 'Game of the Day' feature can bring 100k+ downloads. It builds massive credibility and organic lift beyond the feature duration.
Editorial Criteria
Editors look for: High quality, innovation, great design, localization, and accessibility. Unique stories behind apps also help.
Design and User Experience
Your app must look native and premium. Apple rewards Apple-like design; Google rewards Material 3 compliance. Polish is non-negotiable.
Using Latest Technologies
Platform owners promote apps that showcase their new tech. Use Shortcuts, Widgets, Dynamic Island, or ARKit to increase chances.
Preparing Promotional Assets
You need high-quality lifestyle imagery and artwork. Have these ready before pitching. Follow specific asset guidelines strictly.
The Pitch Process
Use the official "App Store Promote" form. Tell a compelling story. Focus on the human element and how you improve lives.
Timing Your Submission
Pitch 6-8 weeks before launch or a major update. Align with holidays or cultural events relevant to your app.