Why Influencer Marketing
People trust people, not brands. Creators provide social proof and can demonstrate complex app features effectively.
Micro vs Macro Influencers
Micro-influencers (10k-100k) often have higher engagement and are more affordable. Macro are good for brand awareness.
Finding the Right Fit
Audience alignment is key. A gaming app should sponsor gamers, but a finance app might do well with lifestyle or educational creators.
Campaign Types
Dedicated videos, integrated mentions, tutorials, or challenges. Dedicated videos perform best for complex apps.
Briefing Creators
Give creative freedom but strict talking points. They know their audience. You know your key value propositions.
Tracking Attribution
Use tracking links (MMPs) and unique promo codes. This is the only way to measure ROI accurately.
Negotiating Rates
Rates vary wildly. Work on CPM (Cost Per Mille views) or CPA (Cost Per Action) basis if possible. Long-term partnerships often yield better rates.