As Koei Tecmo continues to ride the wave of success with their recent earnings report, the company is shifting its focus towards a more substantial presence in the AAA gaming market. A key takeaway from their shareholder Q&A briefing was the revelation that they plan to nearly double their workforce, expanding from 2,500 to 5,000 employees, in an effort to maintain a steady stream of high-quality titles.
The impetus for this significant growth stems from Koei Tecmo's observation that the console and PC gaming markets are poised for substantial expansion, driven by new hardware releases and the increasing migration of mobile gamers towards PC and console games. In fact, Chinese and Korean game developers have already seen remarkable success with their PC and console titles, further solidifying this trend.
In contrast, Koei Tecmo's representatives emphasized that the mobile gaming market has reached maturity, making significant growth less likely. As a result, the company is redirecting its attention towards establishing a framework for producing high-quality AAA games, rather than investing heavily in the mobile sector. To achieve this goal, they are committed to building on their existing strengths and expanding their workforce.
Koei Tecmo has a slew of exciting titles in development, including the highly anticipated Dynasty Warriors: Origins and mid-range games like Fairy Tail 2 and Atelier Yumia. Their AAA studio is also hard at work on an unannounced new title, which promises to be an exciting addition to their portfolio.
By refocusing its efforts on AAA gaming, Koei Tecmo aims to establish itself as a major player in the industry, leveraging its strengths to deliver high-quality experiences that will captivate gamers worldwide. With their sights set on expansion and innovation, it will be fascinating to see how the company's mobile marketing strategies evolve in the coming years.