X/Twitter analytics is the ultimate tool for marketers looking to boost their mobile marketing strategies in 2026. With over 586 million monthly active users on Twitter, it's crucial to track performance and make data-driven decisions.

Analytics makes all the difference between assumptions and actionable insights. By tracking key metrics, you can:

  • Identify what drives engagement
  • Monitor growth patterns across campaigns
  • Connect activity on X to conversions and revenue

In this article, we'll dive deep into X/Twitter analytics, covering everything from understanding native analytics to using third-party tools for reporting.

What Is X/Twitter Analytics?

X/Twitter analytics is the key to unlocking the secrets of your mobile marketing strategy. By tracking performance, you can:

  • Growth: Prove the reach and momentum of your posts
  • Creative: Iterate on hooks, captions, and visuals based on data-driven insights
  • Revenue: Attribute clicks and conversions to specific posts or ads

How to See Twitter Analytics in 2026: Step-by-Step Guide

Over the past two years, X has moved most account-level analytics behind Premium on desktop. You can still access post-level analytics for free in the mobile app under "View analytics."

Desktop (full dashboard — Premium)

  • Log in on desktop
  • Open Premium → Analytics (Quick Access) or use analytics.twitter.com directly
  • Choose your range and drill down into Content / Top posts / Video
  • Optional: Export CSV for deeper analysis

Mobile app (post-level — free)

  • Open the X app
  • Find your post → tap View analytics
  • Review impressions, engagement, and click breakdowns per post

What Does the X Analytics Dashboard Include?

X splits analytics into a handful of main views. Most accounts open on Account home, which includes:

  • Overview charts (impressions, engagement rate, profile visits, follows)
  • Top posts
  • Content breakdowns
  • Video analytics

The dashboard also includes PAD (Per-Post Detail) and VAD (Video Analytics Dashboard).

Core X/Twitter Metrics to Track in 2026

To get the most out of your X/Twitter analytics, track these core metrics:

  • Impressions
  • Engagement rate
  • Profile visits
  • Follower growth
  • Replies/Reposts
  • Link/media clicks
  • Video metrics (retention, view rate, completion rate)

How to Calculate Real ROI from X/Twitter Analytics

To calculate real ROI from your X/Twitter analytics, you need to consider revenue signals. In 2024, Twitter generated $2.5 billion in revenue, down 13.7% year-over-year.

Limitations of Native (Free) X/Twitter Analytics You Should Know

While native analytics are powerful, they have limitations:

  • 28-day retention
  • Shallow demographics
  • No competitor benchmarking
  • Premium paywalls

How to Export and Report on X/Twitter Analytics Data

To get the most out of your data, export CSV files for deeper analysis in Sheets/Excel. You can also use third-party social media analytics tools like Buffer, Sociality.io, Hootsuite, and Sprout Social.

Mastering Mobile Marketing: A Comprehensive Guide to X/Twitter Analytics

By tracking key metrics and using native analytics, you can:

  • Set benchmarks
  • Refine formats (threads, polls, visuals)
  • Run small A/B tests
  • Optimize posting times
  • Avoid vanity metrics

In conclusion, X/Twitter analytics is the ultimate tool for marketers looking to boost their mobile marketing strategies in 2026. By tracking key metrics and using native analytics, you can drive growth, creative iteration, and revenue attribution.