Mobile marketing is a crucial aspect of fantasy football success. In this article, we'll dive into the world of quarterback (QB) rushing and explore how scrambles and designed runs impact fantasy fortunes.
When it comes to predicting QB performance, rushing plays are more important than you might think. A designed run play is one where the team intends for the QB or running back (RB) to run the ball before the snap. Scrambles, on the other hand, occur when the QB drops back to pass but decides to leave the pocket and run instead.
The most predictive QB stats measure rushing in whole or in part. In fact, each of the top-9 most predictive QB stats measures rushing, making it a vital aspect of fantasy football. Even more so, designed rushing and scrambles are both predictive and important for QBs in fantasy football.
One such hyper-mobile QB is Drake Maye, quarterback of the New England Patriots. With an Underdog ADP of QB16, Maye's 31.3 scramble yards per game (YPG) rank fifth-best among all QBs in Fantasy Points Data history, behind only Justin Fields (2022). This impressive scrambling ability makes him a great candidate for mobile marketing.
In the past, the Patriots designed fewer run plays for Maye than the Saints did for Derek Carr last year. However, scramble yards have a 0.61 correlation coefficient to designed rush attempts in the following season. This suggests that very productive scramblers like Maye generally also see a lot of designed work on the ground in the following season.
Despite the Patriots' conservative approach to designing run plays for Maye, his scrambling ability is still an essential aspect of his fantasy value. With an offseason supporting cast upgrade, it's natural to wonder if Maye's scrambling might decline. However, since 2021, scrambles are only slightly correlated with a QB's pressure rate (0.357). This means that great scrambling QBs do so regardless of how often they feel the heat.
Maye still has room for improvement in terms of designed run attempts. In fact, he ranked last among QBs in designed run attempts in 2024, with only 7 such plays all season. However, his rushing ceiling is higher than many other QBs. When managed redraft season rolls around, Maye's cost (QB16 Underdog ADP) makes him an attractive option.
Another hyper-mobile QB worth considering is Bo Nix. Nix and Jayden Daniels both scrambled at comparable frequencies to Maye despite having different pressure rates in 2024. This suggests that great scrambling QBs can do so regardless of the level of pressure they face.
In conclusion, mobile marketing is a crucial aspect of fantasy football success. Scrambles and designed runs are essential components of QB performance, making them valuable metrics to track. For hyper-mobile QBs like Drake Maye, their scrambling ability can be a significant factor in their fantasy value. By understanding the importance of mobile marketing, you can gain an edge in your fantasy football league.
Target keyword: Mobile marketing