Mobile App Retention: 10 Strategies to Keep Users Coming Back

Retention Metrics

Track Day 1, Day 7, and Day 30 retention. Understanding your retention curve tells you where you're losing users.

Most churn happens here. Focus on a stellar onboarding experience and early habit formation.

Tailor the experience. Recommend content based on history. Address users by name. Make the app feel like it's 'theirs'.

Add badges, streaks, levels, and leaderboards. Tap into intrinsic motivation to progress and achieve.

Users stay for other users. Add social features, forums, or sharing capabilities to build network effects.

Show the app is alive. Regular content updates or feature releases give users a reason to check back.

Great support turns frustrated users into loyal advocates. Provide easy ways to give feedback and get help.