Are you a sports enthusiast looking to join forces with one of the world's fastest-growing online gaming brands? Do you have a passion for data analysis and storytelling? Look no further! Sporty Group is on the lookout for a talented Mobile Marketing Analyst to help drive insights and inform marketing decisions across their innovative platforms.

About the Role

As a key member of the Business Intelligence team, you'll play a crucial role in driving data-informed decision-making across Sporty's marketing initiatives. With a strong analytical mindset and excellent communication skills, you'll dive into marketing data to uncover valuable insights, identify trends, and optimize campaigns and channels.

What You'll Be Doing

  • Dive into marketing data using SQL to extract and analyze key metrics
  • Develop data stories that non-technical stakeholders can understand and act upon
  • Understand the value of different attribution models in various ad platforms
  • Monitor and analyze user behavior through mobile measurement partners like Appsflyer and Firebase
  • Investigate tracking issues, collaborating with Martech, BI, and Developers to ensure accurate data flow
  • Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel

What You'll Bring

  • Experience with SQL for data analysis
  • Marketing analytics expertise, including knowledge of key metrics like LTV, VTD, CPA, CPC, ROI, and more
  • Excellent communication and presentation skills
  • Hands-on experience in reporting and dashboard creation using data visualization tools
  • Familiarity with marketing A/B testing, statistical models, and budget forecasting
  • Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer

Even Better If You Have

  • Product Analytics skills

Join the Sporty Team

At Sporty Group, we're dedicated to providing everyday entertainment through our innovative platforms. As a Mobile Marketing Analyst, you'll be part of a dynamic team that's always pushing boundaries and driving growth.

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