Are you ready to revolutionize the $800 billion trucking industry? As the Paid Marketing Lead at Mudflap, you'll be instrumental in driving app growth, acquiring prosumer owner-operators, and B2B demand generation from small and medium-sized fleets. This is an exciting opportunity for a data-driven marketer who thrives in a fast-paced environment.

As the paid marketing expert on our team, your primary responsibility will be to develop and execute comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets. This role requires a results-oriented marketer who is comfortable working in a fast-paced environment and has experience optimizing for key performance metrics.

Expectations

As the Paid Marketing Lead, you'll be responsible for:

  • Developing and executing paid growth strategies across digital platforms to drive app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets
  • Campaign management: overseeing the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy
  • Channel optimization: identifying and evaluating new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA)
  • Performance tracking & reporting: analyzing performance data and providing actionable insights to optimize campaigns
  • Collaboration with cross-functional teams: working closely with the product, sales, and operations teams to align paid media strategies with broader business objectives

Experience

We're looking for a marketer with:

  • 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace CMP)
  • A proven track record of developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation
  • Technical skills: proficiency in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.)
  • Analytical mindset: strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV)
  • Project management: excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously

Perks and Benefits

As a member of our team, you'll enjoy:

  • A committed team on a mission to change a massive industry for the better
  • A high bar for quality and commitment to self-improvement
  • An open mind to new ideas and methodologies
  • Competitive salary and benefit options
  • Opportunities and support for major career growth

Work Location & Hybrid Policy

This role is based in the Bay Area, with a hybrid work model requiring in-office collaboration at our Palo Alto office. We believe in the value of in-person connection to drive innovation and teamwork while maintaining flexibility.

To support our team, we offer:

✔ Commuter benefits to ease your travel

✔ Lunches and snacks to keep you fueled

✔ A collaborative, high-growth environment where you'll work closely with top talent

Company Overview

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, and Brex.

Here are the core values that we believe in and look for in new teammates:

  • Be Customer Obsessed: We deeply understand customer needs and put our customers first
  • Be Inclusive: We welcome diverse perspectives and experiences to drive innovation
  • Be Collaborative: We work together as a team to achieve common goals
  • Be Innovative: We're always looking for new ways to solve problems and improve processes