Valve has made a significant update to their developer guidelines for releasing games on Steam, effectively banning advertising-based business models that plague mobile gaming. This move marks a major victory for gamers seeking a more enjoyable and distraction-free experience.
What's Allowed
In the updated public Steamworks documentation, Valve outlines what is and isn't allowed when it comes to advertising in games. Real-world product placement, cross-promotions with other games, and paid advertising outside of Steam are all permitted. However, paid advertising that interrupts gameplay or requires players to engage with ads to progress will no longer be tolerated.
The Ban
Valve has explicitly banned the practice of using paid advertising as a business model in games on Steam. This means developers cannot require players to watch or interact with ads to access certain features or levels. Nor can they use advertising as a way to reward players for engaging with ads. This ban aims to prevent the kind of annoying experience often found in mobile games, where players are forced to watch ads before proceeding.
The Impact
This move has significant implications for the gaming industry. It sets Steam apart from mobile platforms, which often rely on advertising-based business models. For gamers, this means a more seamless and enjoyable experience without the constant interruptions. For developers, it presents an opportunity to focus on creating high-quality content rather than relying on ads.
A Step in the Right Direction
Valve's decision is part of their ongoing effort to prioritize consumer satisfaction. In recent years, they have made significant changes to improve the gaming experience, including introducing a Season Pass system and noting Early Access games that aren't being updated. This move further solidifies Steam as a platform committed to providing a high-quality experience for gamers.
Mobile Marketing Has No Place on Steam
The ban on advertising-based business models is a clear indication that mobile marketing has no place on Steam. As Valve continues to prioritize consumer satisfaction, it's likely we'll see more changes aimed at enhancing the gaming experience. For now, this move marks a significant victory for gamers seeking a distraction-free experience.
Conclusion
Valve's decision to ban advertising-based business models on Steam is a welcome change for gamers. By prioritizing consumer satisfaction and providing a high-quality experience, Valve has set Steam apart from mobile platforms. As the gaming industry continues to evolve, it's clear that Steam will remain a leader in providing an enjoyable and distraction-free experience for gamers.