This series is dedicated to sharing the most fascinating videos on mobile growth and app marketing from the previous month. In this sixth installment, we'll dive into three essential videos that will help you grow your mobile app and stay ahead of the competition.
Video #1: TV Advertising for Mobile App Installs
In this webinar by Adjust and wywy, Marius Misiunas and Christopher Wendels discuss how to attribute mobile app installs when using TV advertising. The video provides an in-depth look at how to calculate TV attribution, including the role of automatic content recognition (ACR) technology. You'll learn about the importance of monitoring both website data and app install data, as well as what counts as a TV-inspired app install.
TV attribution is critical for mobile app installs, and this video shows you how to determine the exact airing time using ACR technology. You'll also discover the delay between airing time and installs, which can be up to 3-5 minutes. The webinar highlights the importance of tracking post-install engagement and CPI optimization through wywy's system.
To maximize the impact of your TV ads, it's essential to have a clear call-to-action (CTA) in your creatives. This video emphasizes the need for transparency and encourages you to try out different creatives, lengths, and CTAs to optimize performance.
Video #2: Ads as a Part of Game Design: Best Practices
In this presentation by Slava Taraskin from Unity Ads, you'll learn about doing smart in-app ad integrations and placements within a game. The video provides valuable insights into when to think about ads, how to measure efficiency, and points of comparison with Top 50 games.
The webinar highlights the importance of testing ad integrations during the soft launch phase to find the right balance for your game. You'll learn about measuring metrics such as eCPM, ad revenue, ARPDAU, and number of impressions. Additionally, you'll discover two key metrics to track: percentage of daily active users (DAU) watching ads and ads per watcher.
To increase these metrics, it's essential to find multiple placement options. The video provides examples from Idle Miner Tycoon, showcasing creative ad placements that can boost engagement and revenue.
Video #3: [Insert Third Video]
(No information provided for the third video in this rewritten article)
By incorporating these mobile marketing strategies into your growth plan, you'll be well on your way to boosting your app's visibility and driving user acquisition. Stay tuned for more valuable insights from the world of mobile growth!