Mudflap is revolutionizing the $800B trucking industry, and we're seeking a customer-obsessed Paid Marketing Lead to join our fast-growing team. As the backbone of the U.S. economy, our market-leading payment products help truckers save thousands on fuel while providing our fuel stop partners with access to new customers.

As the Paid Marketing Lead, you'll be responsible for developing and executing paid marketing initiatives to drive app growth, acquire prosumer owner-operators, and generate demand from small and medium-sized fleets. This role requires a data-driven marketer who thrives in a fast-paced environment and is eager to make a significant impact on our growth trajectory.

Expectations

As the Paid Marketing Lead, you'll:

  • Develop comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
  • Oversee end-to-end campaign management, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize campaigns to maximize ROI.
  • Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).
  • Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and offer recommendations for scaling and improving efficiency.
  • Collaborate with cross-functional teams, including product, sales, and operations, to align paid media strategies with broader business objectives.

Experience

We're looking for a marketer with:

  • 5+ years of experience in paid digital marketing, with a focus on app growth, user acquisition, and B2B demand generation (ideally in fintech or marketplace CMP).
  • A proven track record of developing, managing, and optimizing paid growth campaigns that drive app installs and/or B2B lead generation.
  • Technical skills in paid ad platforms (Google Ads, Facebook Ads, Apple, LinkedIn, etc.) and web analytics tools (Google Analytics, Amplitude, Mixpanel, etc.).
  • Strong data analysis skills and experience optimizing for key performance metrics (CPI, CAC, ROAS, LTV). Ability to turn insights into actionable marketing strategies.
  • Excellent organizational skills with the ability to manage multiple campaigns and priorities simultaneously.

Perks and Benefits

As a member of our team, you'll enjoy:

  • A collaborative environment where creativity and innovation thrive
  • Competitive salary and benefit options, including medical/dental/vision insurance, 401(k) with company match, WFH stipend, and PTO.
  • Opportunities for major career growth and professional development
  • A committed team on a mission to change the trucking industry for the better

Work Location & Hybrid Policy

This role is based in the Bay Area, with a hybrid work model requiring in-office collaboration at our Palo Alto office. We believe in the value of in-person connection to drive innovation and teamwork while maintaining flexibility.

Company Overview

Mudflap is transforming the trucking industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, we offer fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, and Brex.

Here are the core values that guide our work:

  • Be Customer Obsessed: We deeply understand customer needs and put their needs at the forefront of everything we do.
  • Collaborate with Purpose: We believe in the power of teamwork and strive to create a collaborative environment where everyone contributes to our mission.