As mobile technology continues to revolutionize the way we interact with brands, a new era of marketing is emerging. The fusion of data science and marketing has given birth to a new role: the "Marketing Scientist". At Tenjin, we're seeing marketers and data scientists come together to create innovative campaigns that drive real results.
The Perfect Storm
The rise of AI in mobile apps has created the perfect storm for Marketing Scientists. On one hand, consumers now carry a plethora of marketing channels with them at all times – thanks to the ubiquity of smartphones and wearables. On the other hand, big data and its insights have become increasingly accessible and actionable. Gone are the days when massive contracts and multi-year commitments were required to access valuable data.
Data-Driven Decision Making
With AI-powered marketing in mobile apps, marketers can now make data-driven decisions that drive real results. By leveraging the power of machine learning, Marketing Scientists can predict how future campaigns will perform without even running them. This level of precision and accuracy was previously unimaginable. With AI, metrics like return on ad spend (ROAS) and brand awareness can be measured with ease, allowing marketers to optimize their strategies for maximum ROI.
Identifying Target Audiences
Another key benefit of AI in mobile apps is the ability to identify and target specific audience segments. Gone are the days of relying on intuition or survey data to understand customer behavior. With organized big data, Marketing Scientists can launch an app, run a query, and instantly gain insights into their best users. This information can then be used to inform future marketing campaigns and drive more conversions.
The Future of Marketing
As AI continues to transform the world of mobile apps, we expect to see Marketing Scientists leading the charge at forward-thinking companies. At Tenjin, our mission is to empower these trailblazers with a service-based platform that streamlines data analysis and optimization. If you're a marketing scientist or one in the making, we'd love to hear from you.
Image credit: A Shed Load of Data by dullhunk, used under CC BY / cropped from original