Aarki, a pioneer in AI-driven mobile advertising solutions, has introduced its cutting-edge platform, poised to transform the way marketers reach and engage with their target audiences. This innovative solution leverages the power of artificial intelligence (AI) to optimize campaign ROI, ensuring maximum revenue growth for mobile app developers.
The Aarki platform is built upon a custom-designed multi-level machine learning infrastructure, utilizing deep neural networks to decipher signals indicative of successful consumer conversion, retention, and subsequent publisher revenue generation. By processing trillions of contextual signals, the platform creates dynamic behavioral audience cohorts, eliminating the need for device IDs. This groundbreaking technology has been in development for over 12 months, resulting in a comprehensive AI-powered platform that simplifies the advertising process.
"In-app mobile performance advertising is an increasingly competitive and sophisticated segment within the digital media market," notes Aman Sareen, CEO of Aarki. "With our all-new AI platform, we're not just introducing advanced technology; we're setting a new standard for performance advertising that anticipates and adapts to the evolving needs of mobile app developers globally." This vision is centered around leveraging cutting-edge AI, deep neural networks, and a privacy-first approach.
Aarki's unique trifecta of differentiation – its AI-powered platform, privacy-first solutions, and unified creative framework – offers advertisers an unparalleled blend of technology, strategic creative input, and meticulous campaign management to generate superior results. This innovative approach has already yielded impressive ROI for clients, solidifying Aarki's position as a leader in the mobile marketing space.
The launch of Aarki's all-new AI platform follows the recent announcement of a new leadership team under the direction of CEO Aman Sareen. Notably, Aarki's customer roster includes Playtika, Me2Zen, RisingWings, Bagelcode, and many other leading mobile game publishers.
As Sareen concludes, "True innovation is needed in this space to meet customer requirements, and at Aarki, we're committed to delivering the solution that finally redefines what's possible to reach a wide variety of growth marketing KPIs."
For more information on Aarki, please visit the newly relaunched [www.aarki.com](http://www.aarki.com).
About Aarki
Aarki is an AI company that delivers mobile advertising solutions that drive revenue growth for mobile app developers. Leveraging billions of contextual bidding signals coupled with proprietary machine learning and behavioral models, Aarki empowers brands to effectively engage audiences in a privacy-first world. With offices across the US, EMEA, and APAC, Aarki is independently operated and headquartered in San Francisco, CA, managing over 5M mobile ad requests per second from over 10B devices, working with hundreds of advertisers globally.