As sports organizations strive to create engaging fan experiences and drive revenue growth, the role of mobile marketing becomes increasingly crucial. Angel City Football Club is seeking a visionary leader to oversee the development of their data infrastructure, leveraging AI capabilities, and implementing internal tools that empower decision-making across ticketing, marketing, sponsorship, operations, fan experiences, and sporting.
Overview
Angel City FC is looking for a strategic and hands-on Senior Director of Data & Technology Strategy to guide the build-out of our data infrastructure. This role will work closely with business leaders, while overseeing a team and network of best-in-class vendors and partners. The ideal candidate combines technical fluency, business insight, and execution bias, elevating the club's capabilities while ensuring every system, insight, and tool drives performance, purpose, and growth.
Key Responsibilities
Data Strategy & Analytics
- Leverage our existing data warehouse and CRM to deliver advanced analytics, predictive modeling, and automated insights that inform key revenue, retention, and fan engagement strategies.
- Build and action dashboards and decision tools that enable proactive, data-driven management across ticketing, marketing, sponsorship, and operations.
- Foster a culture of data adoption by developing departmental playbooks, strengthening data literacy, and integrating insights into daily decision-making.
- Establish clear measurement frameworks to quantify the business impact of analytics and technology initiatives.
AI & Automation Strategy
- Define and lead the club's emerging AI strategy, identifying high-impact opportunities and building the framework for responsible adoption across departments.
- Introduce and integrate generative AI tools to enhance content creation, partner reporting, and operational efficiency, among other business and sporting use cases.
- Establish governance standards to ensure all AI applications meet regulatory standards and ethical principles.
Technology Ecosystem Optimization
- Oversee enterprise-wide technology systems and partner with departments to ensure their operational tools are integrated, secure, and aligned with the club's broader technology strategy.
- Partner with external IT providers to define standards, monitor performance, and align infrastructure with the club's business and data strategy.
Qualifications & Experience
The ideal candidate will possess:
- Bachelor's degree in Computer Science, Information Systems, or related field; Master's or MBA preferred.
- 8-10 years of progressive leadership experience in data, technology, or digital transformation roles, ideally within sports, media, or entertainment.
- Demonstrated success translating complex data and technology into clear insights and automation that drive measurable business results.
- Deep expertise in cloud infrastructure (AWS, Azure, or GCP), modern data architecture, CRM platforms (Salesforce, KORE, Dynamics), BI tools (Power BI, Tableau, Looker), and AI platforms/layers (ChatGPT, Copilot Einstein AI).
- Strong understanding of digital experience technologies, mobile app ecosystems, marketing automation, and fan data management.
- Familiarity with professional sports operations, gameday technology or venue-based technology systems.
Compensation
The starting base salary for this role is $150,000.