Sony's Corporate Strategy Meeting was an exciting event that shed light on the company's plans for its PlayStation business. CEO Kenichiro Yoshida emphasized the importance of the PlayStation Network as a key achievement in the Direct-to-Consumer space, highlighting its organic growth without relying on external investment.
Growing Organic and Delving into New Markets
The PlayStation Network has seen incredible growth, with sales increasing almost tenfold since the launch of the PlayStation 4. This success is closely linked to Sony's Purpose, which focuses on creating and delivering "Kando" (emotional experiences). Yoshida-san also discussed PlayStation Productions, a new initiative that brings PlayStation IP to the silver screen and television.
Innovative Technology and Experiential Gaming
The PS5 was hailed as Sony's latest achievement in experiential technology space. The console integrates multiple technologies for an immersive gaming experience, including audio, visual, and haptic feedback. The next challenge is virtual reality, with plans to incorporate the latest sensing technology into their next-generation headset.
Revolutionizing Game Experiences
Sony AI has begun collaborating with PlayStation to make games "richer and more enjoyable" using game AI agents as opponents or co-op partners for players. This marks an exciting step in enhancing gaming experiences.
Strengthening First-Party Studios and Expanding into the Mobile Market
Yoshida-san confirmed Sony's aggressive investment in first-party studios, alongside continued relationships with third-parties. The company is also exploring mobile market expansion, leveraging its anime-related IP to release mobile games globally.
Making PlayStation More Social: A New Frontier
The next big challenge for Sony is making PlayStation more social. Yoshida-san emphasized the importance of the services, mobile, and social spaces in expanding the PlayStation community.
Unlocking the Power of Collaboration
Sony Interactive Entertainment CEO Jim Ryan discussed the company's efforts to achieve expansion in the social space, highlighting collaborations between PlayStation and other Sony branches, including recent investment in Discord. The goal is to create a platform that enables creators to share their vision with millions of people.
With its focus on innovative technology, experiential gaming, and collaboration, Sony is poised to revolutionize the mobile marketing landscape. As the company continues to push boundaries, it's clear that the future of gaming is bright – and social!