In a world where monetization and retention often seem like opposing forces, Adjoe has discovered a game-changing solution that bridges the gap between earning revenue and keeping users engaged. Introducing their innovative Playtime ad unit, which not only rewards players but also reinforces app retention in a $10 billion market.

The concept is simple: players earn real money for installing and playing games they're interested in, as well as continuing to play the game that hosted the original ad. This unique approach creates a win-win-win situation where users are incentivized to engage with apps, publishers reap the benefits of increased revenue, and advertisers reach their target audience while measuring results through ROAS.

Monetization That Boosts Retention

In an era where monetization and retention often seem like opposing forces, Adjoe's Playtime ad unit proves that it's possible to strike a balance. By earning players money for installing and playing games they're interested in, as well as continuing to play the game that hosted the original ad, this innovative solution creates an engagement loop that drives user retention.

For instance, users may earn additional opportunities to message or connect with people in dating apps or coins or upgrades in gaming apps. In hyper-casual games, rewards might include shopping vouchers or PayPal credit. This tailored approach ensures that users are motivated to engage with the app and return for more, resulting in increased ARPDAUs of $1-3 per user per day.

How it Works

From a publisher's perspective, Adjoe's Playtime ad unit is simple:

  • Users play games
  • They need in-app currency to get better
  • They watch an ad
  • When they install and play someone else's game that was advertised in their app, they accumulate in-game currency in their app
  • When they hit a reward threshold, they receive a notification about the free money
  • They jump back into their app, power up, and keep playing

Advertisers advertise as usual, while users play games, and publishers collect cash. The result? A seamless integration that drives revenue and engagement.

The Power of Data

Behind the scenes, Adjoe's SDK measures user behavior, enabling age and gender targeting based on installed apps. Advertisers measure results through ROAS in the Singular dashboard, and gamers get paid. This web of data ensures that users are incentivized to engage with apps while driving revenue for publishers.

The Future of Mobile Apps

Adjoe's Playtime ad unit has already made waves in the mobile app industry, with 80 out of the top 100 grossing Android apps using their solution. As the market continues to grow, this innovative approach is poised to revolutionize monetization and retention in a $10 billion market.

The Limitations

While Adjoe's Playtime ad unit has significant potential, it does come with limitations. Currently, this rewarded ad type only works on Android devices due to iOS restrictions on monitoring app usage. However, the Android market is substantial, offering a significant opportunity for publishers and advertisers alike.

With Adjoe's innovative approach, mobile apps can now monetize their user base while driving engagement and retention. As the industry continues to evolve, it will be exciting to see how this game-changing ad unit shapes the future of mobile app marketing.