Mobile gaming has emerged as a prime marketing opportunity, offering brands unparalleled reach and engagement. With almost 70% of Americans playing mobile games daily, it's no wonder that companies are flocking to this lucrative space.
In today's fragmented media landscape, traditional TV ads can no longer guarantee the same level of attention they once did. The rise of streaming services and ad-blocking technology has made it more challenging for marketers to connect with their target audience. However, mobile gaming offers a unique opportunity to tap into a captive audience, much like appointment TV once did.
So, who are these gamers? Contrary to popular perception, the majority of mobile gamers are women (63% in America), and they're not just young guys playing games on their parents' couches. In fact, 55% of mobile gamers play more than 10 times a week, making them an engaged and active audience.
The investment in mobile gaming advertising is paying off, with 78% of surveyed companies already having advertised in mobile gaming apps last year. This trend is expected to continue, with 87% planning to do so in 2019. The reason? High user engagement, cited by 59% of those already advertising in this space.
While the rise of AI-powered marketing has brought new challenges, it also presents opportunities for creativity and innovation. Mobile game marketing allows companies to craft campaigns that are as memorable as television ads from yesteryear, with the added advantage of interactivity.
Gamified video ads can engage audiences like never before by offering them the opportunity to try out games within the ad unit itself. Other options include in-game rewards for interacting with ad content and one-click access to product detail pages.
The future is bright for mobile game marketing, with industry estimates suggesting that gaming apps will generate $94 billion by 2020 – more than three times the revenue of non-gaming apps. As marketers look for innovative ways to reach their target audience, AI-powered mobile games offer a promising solution.
Ready to unlock the power of AI in mobile apps? Contact us at [info@taptica.com](mailto:info@taptica.com) to learn more about how you can leverage this opportunity.