Mobile marketing strategies have revolutionized the way small businesses connect with customers. With 97% of Americans owning a smartphone, it's no wonder that mobile devices have become the "main screen" in many people's lives. In fact, the average American spends an impressive 4.1 hours a day on their device.
Why Mobile Marketing is Vital for Small Businesses
Mobile marketing strategies are crucial for small businesses looking to improve customer engagement, reach a global audience, boost brand loyalty, and send highly-targeted, personalized messages to customers. What's more, mobile marketing is a cost-effective way to achieve these goals, costing less than traditional media like TV and radio.
Optimizing Your Website for Mobile Devices
Research shows that 61% of consumers are more likely to purchase from a website if it's mobile-friendly. By optimizing your website for mobile devices, you can improve the customer experience and increase user engagement. Additionally, consider optimizing your mobile pages for search engines like Google, which now factor in a website's mobile SEO when determining rankings on their results pages.
Claim Your Free Google My Business Listing
A Google My Business listing lets you post your business location on Google Maps and search results pages, increasing exposure of your business to a global audience. Don't forget to include information about your products and services, opening/closing times, and other business-critical information that builds credibility and gains the trust of potential customers. Best of all, it's completely free to create one of these listings, and the process might take you as little as 10 minutes.
Content Marketing for Small Businesses
Creating content for your website or blog can improve SEO and provide potential customers with valuable information. Use websites like SEMrush and Ahrefs to optimize your content for search engines so more people can find it on their mobile devices.
Leveraging AI-Powered Technologies for Customer Communications
Optimizing communications between your brand and consumers with AI-powered technologies can improve the digital customer experience and increase loyalty and trust. Chatbots, for example, can provide mobile consumers with real-time answers to common questions, reducing the need for human customer support staff. Live agent support, on the other hand, can handle more complicated customer queries and free up resources for your internal team.
Paid Advertising for Small Businesses
Paid ads on search engines and social media platforms might require an outlay, but you could generate a significant return on your investment if your marketing messages reach the right people. Facebook Ads, for example, can drive traffic to your website from the world's most-used social network and help you advertise products and services to new audiences.
Free Tools for Small Businesses
Mobile marketing doesn't always require an outlay. Various free tools help you track your marketing campaigns, identify business patterns and trends, improve the customer journey, and make smarter decisions about your company's future. Here are some free tools to consider: Facebook Insights (track your Facebook ad campaigns), Google Analytics (track your Google ad campaigns), Ubersuggest (a free keyword tool), Mailchimp (automate emails you send to customers and improve personalization).
QR Codes for Small Businesses
QR codes have increased in popularity, letting businesses across all industries directly interact with consumers via their mobile devices. Consider taking out an ad in a newspaper and include a QR code that opens your online store. Alternatively, print flyers with QR codes that dial your business number.
Optimizing Your Website for Voice Search
More consumers use their personal devices to ask Siri or Google for the latest information. Optimizing your website for voice search — by using conversational keywords, for example — can improve your search rankings and direct more prospects to your pages.
By implementing these eight mobile marketing strategies, you can attract more leads, improve brand awareness, enhance the buyer journey, and increase revenue. For even more explosive results, automate your omnichannel digital marketing strategies with Clickatell solutions like self-service chat, live agent assistance, chat commerce service, and SMS APIs. These technologies can help you stay ahead of the competition and create better customer experiences (CX).