Discover how mobile marketing can revolutionize your retail business by providing unparalleled customer engagement and loyalty. With over 65% of emails opened on mobile devices and one-third of all purchases made on smartphones, it's no surprise that retailers who focus on mobile marketing have a significant advantage.
Utilize Location-Based Notifications
One of the primary benefits of mobile marketing is its ability to target shoppers based on their location. By utilizing beacons, geofences, GPS data, or apps with stored location data, you can send automated marketing messages that guide customers to your store or suggest products tailored to their interests. This highly effective form of marketing has been shown to increase sales by 20x and is preferred by 81% of marketers.
Reduce Loyalty Fatigue
In today's competitive retail landscape, loyalty programs have become the norm. However, with the average person belonging to 14 loyalty programs but only actively participating in 6, it's clear that many retailers are struggling to keep their customers engaged. By partnering with a mobile loyalty program like Shopkick, you can simplify the user interface and reward structure, reducing fatigue and increasing customer retention.
Three Qualities of a Top-Performing Loyalty App
When it comes to creating an effective shopping app, three key qualities stand out: encouraging user interaction, reducing smartphone clutter, and narrowing consumer choice. By partnering with an existing app like Shopkick, you can tap into a wider prospective customer base while strengthening loyalty amongst existing shoppers.
Offer an Omnichannel Loyalty Experience
Shopkick's omnichannel loyalty experience offers customers the opportunity to interact with brands and retailers throughout their entire shopping journey, whether online or in-store. By rewarding customers for their loyalty and providing personalized recommendations, you can increase engagement and drive sales. With 80% of consumers already using their mobile devices to make online purchases or browse in-store, Shopkick's seamless integration makes it the perfect platform for omnichannel loyalty.
By leveraging the power of mobile marketing, retailers can attract shoppers based on location, circumvent loyalty fatigue, and tie online and offline loyalty programs together in a simplified way. Whether you're looking to increase sales, drive engagement, or simply stay ahead of the competition, mobile marketing is an essential tool for any retail business looking to thrive in today's market.