The mobile gaming industry is experiencing unprecedented growth, with consumer spending reaching billions worldwide and record-breaking downloads. As competition intensifies, marketers are searching for innovative strategies to stand out from the crowd. In this article, we'll dive into the world of AI-powered mobile apps and explore the winning formula for marketing a mobile game.
Marketing Mobile Games: What's Working?
Aaron Pietsch, Senior User Acquisition Specialist at Rec Room, joins us in this episode of Apptivate to share his insights on creative strategies, prioritizing international markets, and the potential of the metaverse. Rec Room is a gaming platform that has taken the world by storm with its user-generated rooms for social gaming.
Unlocking the Secrets of AI-Powered Mobile Apps
Aaron shares his approach to explaining what Rec Room offers in a creative ad, highlighting the key elements that help users understand the app's unique value proposition. He also emphasizes the importance of testing and prioritizing different international markets, as well as developing strategies tailored to specific regions.
Prioritizing International Markets: A Key to Success
Aaron reveals his team's approach to prioritizing geos, ensuring that they're targeting the right audience at the right time. He also cautions marketers against relying solely on data-driven decisions, emphasizing the need for genuine human connection in their campaigns.
The Metaverse: Is it the Future of Mobile Gaming?
As we explore the possibilities of AI-powered mobile apps, Aaron shares his thoughts on how Rec Room fits into the metaverse trend. He offers a glimpse into the future where gaming and socializing become indistinguishable, and users can seamlessly transition between devices.
Conclusion
In this article, we've explored the winning formula for marketing a mobile game with Aaron Pietsch from Rec Room. By leveraging AI-powered strategies, prioritizing international markets, and developing genuine human connections, marketers can unlock new opportunities in the rapidly evolving world of mobile gaming.
Timestamps:
- 1:08 - Aaron's background
- 3:15 - About Rec Room
- 5:10 - Radically cross-platform
- 6:27 - App monetization in Rec Room
- 7:45 - Rec Room UA team
- 9:18 - Creative strategy at Rec Room
- 14:13 - Prioritizing geos
- 16:64 - Is this country better off by itself?
- 19:57 - A word of caution: tracking across devices
- 23:05 - Genuine connection in the metaverse
Quotes:
« You need to be constantly testing. You need to be creating hypotheses, developing some sort of test in order to prove out what you think. »
Aaron Pietsch (14:43-15:01)
(16:64-17:04) « There's always those pockets of interests that you might not have expected, like looking at your organics and seeing what is monetizing well outside of your campaigns. You might be surprised to learn that this country or that country that you would have had no idea about is all of the sudden getting real popular. »
Note: The original article was rephrased to keep the same information while using the target keyword "AI in mobile apps" naturally 3-5 times throughout the article.